At least 78 percent of marketers using email marketing have seen significant growth in email engagement in the last year. If you’re not part of this statistic, your emails are probably going to spam. Don’t fret; your subscribers are still loyal, and they might not be aware that your emails are being marked as spam.
So, how do I stop my emails from going to spam? If you’re like many email marketers, this issue can be quite a nuisance. Fortunately, several tips can prevent your email from going to the gutter. Keep reading to find out ways to avoid spam filters.
Use Your Domain
Domains like @yahoo.com or @gmail.com are better left for personal emails to friends. In bulk email delivery, such domains will take your email straight to the junk box. Personalization will ensure that your email isn’t susceptible to the filtering.
While at it, avoid changing field names now, and then as the system flags the action as suspicious. Strange names, such as a combination of words and letters can make your email to land in spam. Names such as contact@, [email protected], and [email protected] appear more genuine and professional.
You can personalize your emails further by having a real photo and name. Your email subscribers are human, and they want to connect with the actual sender. Have a conversational tone to ensure that your brand maintains a distinct personality.
Stay Clear of Spam Trigger Words
If you’re wondering how to prevent email from going to spam, you need to consider how you present your emails. Forget about the catchy words that marketers use to grab the attention of users. It would be best if you avoided spam trigger words that you’d otherwise use thinking that you’re prompting the subscriber to act.
A word such as for free, don’t hesitate, fantastic deal, and sale might end up in the junk box. Spam filters try to block emails that appear as commercial promotions. Whether you want to make a sale or pass critical information, using these words will be a disfavor to your email marketing.
The trigger words are several, and you might use them obliviously. With inbox spam testing, it will be easier for you to gauge the deliverability of your emails. Spam checking services will further help you know if your domain name or IP address is blacklisted.
Request Your Subscribers to Whitelist You
In email marketing, you have to send welcome emails to all new subscribers. You can take the opportunity to request them to whitelist any of your emails. Subscribers who clicked the subscribe button knowingly will be more than willing to do so.
As your subscribers whitelist your email, your sender reputation will improve. Consequently, your inbox delivery rates will increase. You don’t have to worry about your emails being identified as spam.
Other than your email subscribers, some tools blacklist servers. You can confirm from Domain Blacklist Check or Email Blacklist Check to resolve the issue. You might have been listed erroneously, and you’ll never know until you check.
Allow Recipients to Unsubscribe
Did you know that 38 percent of Americans don’t open marketing emails? Another 23 percent of the population unsubscribe from the emails as soon as they open the newsletter! You’d wonder the reason they subscribed in the first place.
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While losing potential leads is frustrating, you need to allow your subscribers to unsubscribe. Email marketing should be about willing parties. Failure to have the unsubscribe button will have your emails going straight to the spam box.
If you’re asking ‘how do I stop my emails from going to spam,’ the answer might be a simple step of including an unsubscribe button. You’ll feel demoralized as people leave your email list, but the feedback you get as to the reason for leaving will improve your marketing.
Consider DMARC, SPF, and DKIM Authentication
Mailbox providers have been utilizing authentication technology to confirm a sender’s identity. If you fail the authentication, the chances are that your email will be a reject. The additional filters on your email will make it appear as spam.
The primary authentication tools are DMARC, SPF, and DKIM. The Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a protocol that reduces email spoofing and phishing. You can specify that you’ve authenticated your email.
Domain Keys Identified Mail validates domain through a cryptographic signature. The recipient, on the other end, verifies the signature through the DNS record. On the other hand, the Sender Policy Framework (SPF) is an authentication approach based on IP verification.
Avoid Using Purchased List
All marketers hope to grow their clientele base by thousands. A buying list is a promising tool, yet it is unsustainable. It is like a ticking bomb that will eventually affect your reputation.
Purchased lists are alarming. With time, mailbox providers will flag your emails as unsolicited. Sooner or later, your well-crafted emails will be on the junk folders while you risk being ranked as a spammer.
The purchased list should be used when sending emails to customers who have been consistent for at least 18 months. This approach is also ideal when someone has signed up for the exact information. It would otherwise be best to focus on informative newsletters with valuable content.
Think Through Your Subject Line
The subject of your email is enough to prompt someone to mark your email as spam or open it. If you want to increase your open rate, have a thoughtful subject line. The use of unnecessary exclamation marks and fishy phrases will get you directly to the gutter.
Your subject line should have your audience in mind. Remain relevant at all times. The open rate will grow gradually.
The Question ‘How Do I Stop My Emails From Going to Spam?’ Is a Concern for Many Marketers
Email marketing is a great way to get your brand out there. However, there’s no guarantee that your emails will reach the intended audience. Your emails might be identified as spam, which will affect the effectiveness of your email marketing.
So, how do I stop my emails from going to spam? Well, some of the reasons emails are marked as spam are beyond us. However, following the mentioned best practices can improve the situation and enhance the open rate.
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