When you start a new blog, there are a few important aspects you should cover. You need to make sure you get traffic, produce amazing content, and deliver a great user experience.
Doing all of these things will allow your blog to be the very best it can be. But there’s a problem, how do you make sure that you deliver that experience?
By website planning! Coming up with a plan for your website and blog will help you to structure your blog so you can focus on delivering a good experience for your audience.
In this article, we’ll explore why you blog needs website planning and how it will benefit from a proper structure and plan.
Let’s get started.
What Is Website Planning?
Planning your website is just the same as any other planning; it focuses on the end result you have in mind. As the old saying goes, failing to prepare is preparing to fail.
When you’re planning your site, you should be focusing on how you want it to look and feel to your visitors. You want to have your end goal in mind.
Focus on your primary goal. Do you want to grow an email list? Do you want to sell more products? Do you want people to pick up the phone and call you?
By thinking about what success looks like, you can plan out the steps you need to take to achieve that level of success.
The Different Ways Your Blog Can Benefit from Website Planning
To help you understand why website planning is so important, we’ve put together this list that focuses on the importance of planning your blog.
1. You Can Determine Your Goals Upfront
One of the first things you need to think about when you start a new website is what you’re trying to achieve. Ask yourself what the purpose of your site is.
It’s really important to keep the overall goal in mind throughout the entire process. Just the same as if you were building a house, you’d want to make all preparations ahead of time.
You wouldn’t just grab some bricks and get going, so why should a website be any different?
Remember, you need to establish your goals early on so you know what you’re aiming for.
2. You Can Define Your Target Audience
When asking yourself why planning is important, remember that without preparations, you have no target. The beauty of website planning is you can also outline your target audience, which is our number two on the list.
Understanding your target audience is crucial for both the content you’re producing and also for your long-term goals. 78% of marketers reported that custom content is the future of marketing, which means understanding who your content is meant for should be high on your priority list.
Website planning tools can help you achieve this. This website, for example, gives you the tools to plan out your content, website, and sitemap.
3. A Plan Can Help Your SEO
SEO is a huge aspect of any new blog or website. With 72% of online marketers reporting that content creation was their most effective SEO tactic, you should be focusing your content.
By planning your content out in advance, you can have both a plan to hit your target audience and achieve high levels of SEO to increase traffic to your site. Pairing this with the other steps in this list can make a huge difference in both the traffic levels and the success of your blog.
Knowing which keywords to target and rank for makes it a lot easier to build them into your site design. This includes everything from your categories, to URLs and even your blog posts themselves.
4. A Good Plan Can Help Your Content
Making sure you have the right content strategy will keep you performing well in Google on the SEO front and also keep a steady stream of traffic coming into your blog. Making sure you have the right content to reach your target audience is paramount to your success.
It doesn’t matter how beautiful your site design is, if you’re focusing on the best web design theme but aren’t engaging and delivering value to your target audience, they aren’t going to come back again.
Make sure to plan everything, from what your content will focus on to the style it will take. For example, will you focus on just a few categories? Will you include videos or will you stick to one format of content delivery?
These are all huge considerations to think about when building your blog for the first time.
5. Figure Out Your User Flow
When a user comes to your website or blog for the first time, what do they do? Are they directed to a “start here” page or just left to fend for themselves?
How you construct your website user flow should be a large part of your website project planning. You want to have a clear goal in mind of what you want each user to do when they visit your website.
Your goal at every stage, no matter what page they are on, should be to deliver that goal.
Whether that’s to sign up for a free opt-in offer, to end up on an email list or to buy a product, you should be focusing on getting your customer to that page in as few steps as possible for maximum results.
Time to Start Your Blog Planning Project
Website planning shouldn’t be a step that you hate; it should be something that excites you when undertaking. By focusing on what you want your end goal to be, you can streamline your blog and be successful through every stage of the production process.
This helps to define exactly what your intention is for the blog. This level of focus helps to give a better user experience and helps you achieve your goals as quickly as possible.
For more ideas on how you can improve the productivity of your blog, check out our other articles.