What Makes a Website Meta Description Good for SEO? A Closer Look

It’s said that 68% of digital experiences start with an online search. 

With so many people turning to search engines for their information, it’s important to put effort into your website’s meta description so that it catches people’s attention. But what goes into creating great meta descriptions? 

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Keep reading for SEO tips and meta description advice that will cause your click-through rates to soar.

How Is a Meta Description Related to SEO?

The meta description is a little summary of your website page that can be found right under the page’s title. One of its goals is to encourage users to click on the page link.

But how does SEO work?

The goal of SEO (search engine optimization) is to make your web pages show up higher in searches. By crafting great meta descriptions and paying attention to SEO marketing tactics, you’re more likely to attract more clicks. 

So how do you create great meta descriptions?

Use Your Keywords

Keywords are the words someone will type when they’re trying to find information related to your page, making it essential that you include them in your meta description so your page pops up. 

Think like your targeted consumers. What words would they type into a search engine to find your business? What words describe your brand or intended page? These are the words to include in your website description. 


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Stick to the Character Limit

An effective website meta description is between 140 and 160 characters, with the best ones often at 155 characters. If you go beyond this limit, the search engine will cut off the rest of your description so it doesn’t appear to users. 

Come up with 1-2 sentences that describe your webpage accurately and enticingly, counting the characters to be sure you don’t go over.

Describe Your Brand

160 characters isn’t a lot of space, so take advantage of every character and describe the webpage in a purposeful way.

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Use the meta description as a mini advertisement. Explain to consumers what your brand is about and offers, using language that’s engaging. The snippet should perfectly encapsulate what people need to know most about your brand and page.

Put your most important information at the very beginning. Not only does this help ensure the essential information shows up, but it’s best for consumers to see this content first. 

Add a Call-to-Action

Actionable wording has a stronger effect on potential consumers. When you’re coming up with your meta description, choose words that encourage people to take action and click on your page. 

Phrases like “Search our collection” or “Hire an expert” catch people’s attention and tell them what you can offer them if they click through. 

Create a Website Meta Description That Stands Out

A well-crafted website meta description can make a huge difference when it comes to the success of your webpage. By following these tips, you’re sure to attract more clicks.

Looking for more helpful content? Check out the rest of our site for articles on everything from technology to business. 

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