Did you know that 90% of new online businesses fail in their first 4 months?
What about the blogs and Ecommerce sites that manage to hang on? Here’s another shocker: Only 3% earn a passing score when it comes to user experience.
What’s the problem? Chances are, the people who created these sites knew little or nothing about web analytics.
What are web analytics and how are they used? Is it really that important to the success of your online endeavors?
In this post, we’ll discuss what is web analytics and why it’s vital to use it. Read on to learn more!
What Is Web Analytics?
Web analytics offers insight into every aspect of your website.
Where are your visitors coming from? How are they finding your website? Which pages do they spend the most (and the least) amount of time browsing?
The answers to these questions reveal how well your site is performing, as well as potential areas of improvement.
A webanalytics support tool collects this important data so you can understand what is and isn’t working with your website.
5 Essential Analytics to Track
There are hundreds of potential web analytics you can study, but let’s start with the basic ones.
1. Traffic Trends
How much web traffic is coming to your site? Are you getting 10 hits a day? 50? 1,000?
In the beginning, you may only get a few hits a day. But the older your site gets, the more traffic it should receive.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
If the number of visitors isn’t growing over time, it’s time to reconsider your marketing efforts.
2. Traffic Sources
This tells you where and how people are discovering your website. Search engines like Google are common sources, but they’re not the only ones.
Are you getting visitors from your social media accounts or email campaigns? What about referral links from other websites you’ve partnered with?
If you aren’t getting much traffic from search engines, take a closer look at your keyword strategies.
3. Bounce & Exit Rates
How much time are people spending on your website?
Do they peruse more than just the home page, or do they soon “bounce” to a different site?
This is also the time to analyze which pages people linger on and which pages they quickly exit.
4. New or Returning Visitors
Your goal is to create loyal customers that return to your site again and again.
Of course, you also want to drive new visitors to your site in the hopes of converting them too.
Web analytics will reveal how many new and repeat visitors you have so you can tweak your marketing strategies.
5. Mobile vs. Desktop Traffic
Over 51% of users access the internet from a mobile device.
Is your site optimized for mobile visitors? Are more people visiting it from their laptops or their phones?
Ideally, you want your site to look great and be easy to use on any device. Knowing how the majority of your visitors are accessing your site can help you decide where to focus your efforts.
Web Analytics 101: Class Dismissed
So, what is web analytics?
In a nutshell, it’s the measurement of how well (or poorly) your website is performing.
If you aren’t already tracking them, now is definitely the time to start. The future of your website depends on it!
Did you find this article helpful? Be sure to check out our other recent blog posts for more tips on building a successful online business.