What Is PPC? The Ultimate Beginner’s Guide


In today’s interconnected world, there are a number of ways to connect with potential customers. With all those options, it’s hard to narrow down the best marketing methods and balance them with returns on investment.

Not all marketing strategies are made equal. If you’re looking for a strategy that puts less of a dent in your budget but is also super effective, then you need to consider PPC marketing.

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What is PPC marketing? Read on to find out!

What Is PPC Marketing?

PPC marketing stands for “pay per click.” It’s a marketing method where you pay for your ad based on the number of people who click it.

The most common place people utilize PPC marketing is on Google, but there are a number of other platforms in which businesses utilize PPC. The ultimate goal is for people to click the ad and purchase a product or service from your business.

How Does It Work?

PPC marketing is actually more complicated than it sounds. There are a number of factors that go into getting your ad displayed and your ad’s placement on the page.

On Google, for example, your ad will target a number of keywords that your customers will search for. You and other businesses place bids on those keywords in order for your ad to be placed higher on the page.

Your overall ad placement is determined based on factors like the amount of your bid and the quality of your ad. The higher your bid and the better your ad, the more likely you are to get the top spot on the page.

If you’re not well-versed in online marketing strategies like PPC marketing, you don’t have to go it alone. In many cases, companies like Digital Logic are able to step in and manage your PPC advertising. Not only are they experts at marketing strategies, but they can help you yield a significantly better return on investment.

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What Are the Benefits?

There are a ton of benefits when it comes to PPC marketing. The main benefit is that you really only pay for the ad when someone clicks through to your site. This saves you from having to pay just to get your ad in front of potential customers’ faces. 

It’s also easier to track whether your ad is yielding results. You can measure the number of clicks versus the number of purchases made on your website. This allows you to make necessary changes to your ad and website to facilitate conversion.

PPC Marketing Yields Results!

What is PPC marketing?

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It’s an effective strategy that only costs you money when users actually interact with your advertisements. When it is used correctly, it can lead to huge amounts of converted traffic. Don’t wait, now is the time to rev up your marketing game with PPC advertisements!

Do you want to stay on top of the latest news and strategies in the marketing world? Look no further! Check out the rest of our blog for everything you need to know about advertising and marketing!



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