If you get it right, search engine marketing can help your blog generate substantial amounts of cash. But if you don’t know much about marketing, you might think that search engine marketing is too complicated for you.
Thankfully, you don’t have to be a marketing genius to experience success with this form of marketing.
Keep reading and we’ll share the search engine marketing strategies you need to pay attention to if you want to get results. Take action on what you learn and it won’t be long before your blog is providing you with a sizeable amount of income.
What is Search Engine Marketing?
Before we do a deep dive into search engine marketing, let’s briefly touch on what it is. This will hopefully remove any confusion you might have if you’re new to the world of search engine marketing.
Search engine marketing is simply a form of marketing focused on making your website visible in search engine listings. If you want your website/blog to be visible in the search listings there are two approaches you can take.
The first is the paid option. This is where you pay for your website to appear in the search listings. You can do this using a platform like AdWords. The other option is for your website to appear in the organic listings. This is what a lot of people refer to when they’re talking about SEO.
The option you select will depend on your budget, but also how quickly you want results. With all that being said, let’s take a look at the strategies you can put in place.
Paid Search Engine Marketing
As mentioned, paid search engine marketing allows you to display your website in the search listings, as long as you’re willing to pay.
For most people, the best platform to achieve this is AdWords, of which is run by Google. This is helpful since Google is the largest search engine in the world. This means you’ll have a wide range of keywords you can target.
AdWords operates using a bidding mechanism. The more advertisers that are targeting a certain keyword, the higher the cost per click price will be, for that keyword.
This is why your marketing budget is such a big deal. If you have a small marketing budget, then there’s a good chance you’ll struggle to experience any success with AdWords. But if you’re ready to spend, AdWords can bring you near-instant results.
Success with a platform like AdWords comes down to targeting the right keywords. Target the right keywords and your website will be put in front of people who are ready to buy. Target the wrong keywords and nobody will care to click on ads to your website. Or worse, they’ll just click out of curiosity, wasting your marketing budget in the process.
You can identify worthwhile keywords by using the Google Keyword Planner. This is a free tool developed by Google. It’s easy to use and with it, you can identify a range of keywords that will bring you relevant traffic. The tool will also show you how much you can expect to pay for each keyword.
If you’re going to run an AdWords campaign, you’ll need to run some experiments. There’s no telling how successful a keyword is going to be until you run some ads targeting the keyword. Even then you might need to optimize your site, to make sure the problem is with the keyword and not your landing page.
Search Engine Optimization
As discussed, the other option is search engine optimization, also known as SEO. This is a form of organic marketing. With SEO you don’t pay each time someone clicks on your website listing.
Your ability to rank your site is affected by two key components:
- Your Links
- Your Content
You need to make sure you have high-quality links from authoritative websites pointing to your site. Such links provide search engines with a way to trust your site. After all, these links act like votes from across the web, that vouch for the content on your site.
You also need high-quality content on your site. This content needs to be better than existing content if you want to rank highly. If your content is poor, then Google has no reason to take you seriously. Following this, it’ll be hard for you to rank your website at the top of the search listings.
SEO can seem like a dream for people looking to market their blog. But it’s only going to bring you results if you’re patient. SEO is something that takes a lot of time to show results. There are many reasons for this, but it’s mostly because Google wants to weed out spam sites.
You can overcome the hurdles set by Google, by keeping things consistent. That means consistently producing high-quality content and consistently generating high-quality links. It’s easy to overcomplicate SEO, but if you focus on those two factors, you should eventually see results.
If you find SEO too complicated, think about making use of a marketing firm. For instance, you could invest in Finepoint Design search engine marketing services. Such a firm will take care of your SEO efforts, while you focus on other aspects of running your blog.
Ready to Implement Some Search Engine Marketing Strategies?
Search engine marketing can be a brilliant way to bring attention to your blog. But you’re only going to see results if you adopt the right strategies.
In this post, we’ve taken a look at some search engine marketing strategies you can put into action. You can use Paid marketing to help make your site visible in the search listings. You can also make use of SEO.
Whichever option you choose, it’s important you’re patient. Rushing things will only lead to you losing money and missing out on all the opportunities search engine marketing can bring you.
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