Are your website visitors leaving as soon as they arrive? Before you start looking at reasons, it pays to focus on how well your site is designed.
Creating a good UX design is critical if you want to show trustworthiness and retain customers. Reports indicate that 79% of people who don’t like your site when visiting will go straight to another one to find what they need.
The good news is that there are a few simple tips you can implement to improve your UX. Keep reading to learn how to create a user-friendly website that will provide all your visitors a fantastic experience.
Keep Things Speedy
Creating user-friendly websites is much more than creating an appealing design. If your visitors are waiting forever for things to load, you’re going to lose visitors.
Investigate the page speed testing tools on the internet. They will inform you about the parts of your website that are slowing things down. Use these tools to get your page load speed down to at most two seconds.
Provide Simple Navigation
A lot of search queries on the internet are only a starting search for many people. Your visitors are looking for in-depth information about the topic they’re searching for. If they can’t navigate your website, they’ll head over to a competitor to get the information they need.
Provide simple and clear information to help your users navigate your website. Of course, this isn’t the easiest thing to do. Use split testing tools to monitor your user interaction to see what navigation changes produce the best results.
Don’t Create Cluttered Content
It’s tempting to add as much information to a webpage as you can. After all, you want your visitors to be completely informed. Unfortunately, too much information on a page can damage your user experience.
Focus on simplifying your content and reduce it to the most vital information on a page. Your readers should be able to scan through your site to find the exact information that they’re looking for.
Design for Mobile
You don’t only have desktop visitors to worry about anymore. More than half of all internet traffic now comes from mobile devices. If you don’t design your website to render well on small screens, you’re missing out on a lot of potential customers.
A responsive design will help you cater to these users. Your website code will modify the site layout based on the size of your visitor’s screen.
Build for Accessibility
When you’re creating a website design, you’re creating it for a large variety of people. Not everyone will have the same experience when looking at your site. If you don’t cater to people who have disabilities, you’re isolating a portion of your website traffic.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
It isn’t just a good policy to build a website for accessibility, either. You’re required to create an accessible website by law.
Learn more about website accessibility so that everyone who visits can enjoy themselves and get the answers they’re looking for.
A User-Friendly Website Takes Planning to Build
You owe it to your visitors to give them the best experience possible when they visit. Use the tips above to create a user-friendly website that will inform people and keep them coming back for more. There are more tips out there, so make sure to learn more about UX and how it impacts your users.
Are you satisfied with your design and ready to focus on content? Read more of our blog to learn how to produce quality content that your visitors will love.