Are you looking to improve your website conversion rate, but aren’t sure where to start or what a good rate would be?
A good conversion rate is somewhere around 2-5%. If your website conversions aren’t anywhere near there, it’s time to start working to improve your conversion rate.
Even a small increase in your conversion rate can make a big difference to your bottom line. Continue reading this article to learn what to do to increase conversion rates.
Offer a Money-Back Guarantee
People don’t like to feel like they will be stuck in a bad deal. If people are a little wary of buying what you have to offer because they are unsure, adding a money-back guarantee to your website will make all the difference.
Add Testimonials & Reviews
Testimonials and reviews are another great way to set people’s minds at ease. Many times people will be able to identify with people that leave the testimonials or reviews, which will make them ready to buy.
Make sure you place the testimonials and reviews strategically, so your visitors see them at just the right time. You might make a claim and then have a testimonial backing up what you just said and this could help you drive the sale home.
A/B Test Your Headlines & CTAs
Your headlines and your CTAs are two of the most important things on your page. If your headlines and CTAs are weak, either people won’t even read down the page or they won’t click on the link to take the first step.
If you are going to do A/B testing, make sure you don’t test more than one thing at a time. If you change two things on the page, you’ll never know which one it was that moved the needle and made you get better results.
Make the First Step Very Easy
The first step people need to take to commit needs to be very easy. You might have them click on a yes or no answer or you might have them click on their favorite color or something similar.
If the first step is too difficult, they are going to shy away and likely go click around on social media.
Make Sure Your Website Is Fast
When you’re looking into web design for landing pages, you need to keep page speed in mind. People do not enjoy waiting and that includes waiting on your website to load.
If your site speed is slow, it is going to make people click away, but it is also going to hurt your rankings in Google. Google knows what people hate slow sites and they will ding your rankings if your site is sluggish.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
Boosting Website Conversions
Now you know more about boosting website conversions, so you can start getting the results you want. Focusing on making your website better and smoothing out processes will allow you to get much closer to the results you want.
Do you want to learn more about digital marketing? Keep reading our blog for more great information on things that matter to you.