Whether it’s about your adventures with a Bernese Mountain dog or a how-to guide blog about caring for a cat. If you’re writing blogs you need to know how to attract readers.
Keep reading for our ultimate guide to writing blogs about pets that people want to read.
1. Who’s Your Target Audience?
One of the first questions any blog writer should ask themselves is – who’s your target audience?
Most of the time with pet blogs you’re writing to pet and animal enthusiasts. However, it’s important to narrow your target by carving out a niche.
After all, with so many pet blogs on the internet, it’s essential you stand out from the crowd.
Still confused? Ask yourself questions about your target group, such as:
Are you writing for young men who love dogs? Or, elderly ladies who have a soft spot for reptiles?
Are they interested in cats, dogs or even domestic pigs? Are they amateur pet enthusiasts, or are you writing a blog as an expert’s expert?
By understanding who your audience is you can start writing posts that better engage with their interests and concerns.
Rather than writing about generic pet topics that nobody reads, you’re writing engaging content for your dedicated target.
2. Write About What You Know (and Love)
Who’s going to read your blog if you don’t demonstrate an understanding of the topic you’re writing about?
This should be obvious but, don’t start writing posts entitled – “My Life with a Pet Monkey”. That is unless you actually have experience with a pet monkey.
You’ll be found out as a fraud by other monkey pet owners.
However, the subject of the blog should also be a matter of real love and passion for the writer.
Too many writers concentrate on what they think readers want to read. Rather than what they want to write.
The truth is you have to find the happy medium between the two.
People want to read blogs written by knowledgeable and experienced writers. But they also want to see the love and passion through your writing.
3. Develop a Writing Voice
All great writers throughout the history of writing have managed to carve out a unique and authentic voice.
This boils down to a style of writing that works for you. It’s not easy to develop a voice that is both truly you, and simultaneously original.
Do you write short and sweet sentences or long and engaging ones?
Is your style made up of fact-based bullet-points? Or, maybe you prefer a chatty-conversational style?
Lastly, how personal are your blogs or are they strictly for business?
After this, it’s important to format and structure your blogs in a way that urges your audience to keep reading.
It’s not a coincidence that many of the most popular blogs post listicles. To compete with the many distractions the internet age provides, you have to make your blog easy to read.
You can achieve this by simply including plenty of subheadings, lists, and brief paragraphs.
This allows readers to skim read, and they won’t be intimidated by your lengthy blogs.
Your readers will become attached to your writing voice. It’ll become part of your blog.
4. Hook the Reader With the Intro
Think of your intro as an elevator pitch for the blog post.
If they like what they read, they’ll keep reading. But if they are bored or uninterested, they’ll click off.
Writing blogs to hook the reader takes practice and patience. But once you get this right, you’ll be writing blogs people actually want to read.
One trick to engage the reader is to ask them a question. For example:
‘Are you worried your poodle is bored when you’re at work?’
The goal here is to engage the reader and make them curious about the answer you’re about to provide.
An alternative to the questioning technique is to open with an interesting fact, statistics or statement.
‘In America, roughly 40 percent of households have a pet dog.’
An opening statistic aims to hook the reader with an intriguing fact.
Make sure the rest of the blog post relates to the opening hook. If you don’t, you may find some disgruntled readers.
5. Grab Attention With Your Blog Title
After you’ve written the best blog possible, you need to come up with an attention-grabbing title.
It doesn’t matter how awesome your blog posts are, without a great title you won’t get many readers.
According to research, traffic to your website can vary by up to 500 percent based on the quality of your headline.
You can start brain-storming different titles by using the following types of titles. Let’s return to the bored poodle example.
You could try the simple: Ways to Make Your Poodle Happy
Alternatively, try a question in the title: What are the Ways to Make Your Poodle Happy?
This engages the reader personally.
You can also alter this to a how-to question such as: How to Make Your Poodle Happy?
People love how-to guides.
Another example is this blog about pets. It shows how readers can be drawn into reading through a clever use of the English language, such as alliteration or rhyming.
It shows how readers can be drawn into the article through a clever use of the English language, such as alliteration or rhyming.
You can really engage readers with a numbered listicle too.
The same blog includes a post entitled “8 Problems Only A Cat Lover Will Understand”.
By using numbers in the title the reader will be intrigued to want to find out what the 8 problems are.
All of these techniques are bound to get people clicking on your blogs. Make sure you come up with a title that’s worthy of your blog post.
Start Writing Blogs
After reading this ultimate guide to writing blogs about pets, there’s no excuse for not getting people reading your blogs.
By following this guide, you’ll attract a loyal readership that hangs off your every word for the latest pet news.
Whether you’re offering guidance to first-time pet owners, or occupiers of a mini-zoo, writing blogs that people actually want to read is essential.
Get started writing blogs by setting up a website with us today. You can get access to our step-by-step beginner’s guide to website building.
If you have any further questions about writing blogs or making your own website get in touch with us.