Ultimate Guide on How to Conduct Keyword Research That Will Improve Your SEO

how to research

Did you know that Google processes about 40,000 words every second?

All of those searches total 3.5 billion results a day. With so many searches performed in a day, you need to make sure visitors find your site. This requires you to have the perfect keywords.

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In this article, we’ll show you how to research keywords to improve your SEO and bring in more traffic.

What Does Keyword Research Mean?

When you talk about keyword research, it means you put effort into finding out which terms people are actually using on search engines.

Once you find out which terms are the most popular, an SEO strategy can be created based on what makes sense for your business.

All About the Search Volume

The first step is to check the popularity of a keyword.

You might think it’s almost impossible to come up with the correct keyword when there are millions of combinations out there. Fortunately, Google always lends a hand. You can pick from Google Adwords Keyword Planner and Google Trends.

These tools provide users with phrases and show the density and times a keyword has been used.

List All the Relevant Topics

Next, you must list all of the relevant topics you can think of. Make sure those topic match with the services you provide.



Many experts suggest you put them into topic groups. Create about 5 to 10 groups depending on your how many topics you think are important to your business. Those who blog on the regular will need more topic groups.

You’ll be able to pick topics from those groups later on when you need to.

Add Keywords to Your Topic

The process is not complete until each topic is given a keyword. Keywords are what’s going to help you boost your SERPs ranks.

Potential clients type those keywords when they conduct a search. Choosing the right keyword helps improve your SEO results.

Come Up With Long-Tail Keywords

Long-tail keywords are phrases that contain more than three words. You can also think of head terms which are between one to three words. A combination of both gives you more options when it comes to keywords. Think of these examples:

  • Roast Chicken
  • How to make roast chicken

These are a simple example of what people might search for.

Check the Competition

There are many successful blogs and websites out there. It’s a good idea to stop by and see what kind of strategy they’re using.

Studying blogs similar to yours gives you an opportunity to adjust your strategy.

Use Google AdWords

Tools such as Google AdWords Keyword Planner help you sort through your topics and flag the keywords that are the most or least common.

How to Research Keywords: The Bottom Line

Now that you know how to research keywords, it’s time you put your new skills to the test.

Follow these steps and you’ll become an expert.

If you enjoy these tips and would like to learn more, we have more where these came from. Visit our blog for more tips on how to get more traffic.