Did you know that Google is the most popular search engine in the UK, with 93.1% of people using it to make online searches in December 2019?
Reaching the right audience is very important for any business, and seeing how many customers use the internet and websites to find what they’re looking for, you need to make sure your website is optimized and ready to be found.
Keep reading to discover the top United Kingdom search engines and how you can optimize a website for them.
What Are the Most Popular United Kingdom Search Engines?
In the UK, there are many search engines that people use daily. To help you figure out the best way to optimize your business and get in front of your customers, we’ve created a list of the most popular search engines you need to know about.
1. Google, UK
As we’ve already mentioned, Google is the most popular search engine in the UK. But why is it so popular?
One reason Google is so popular is that it is constantly creating updates that help to improve the quality of searches for everyone, including website owners and those searching for relevant content.
Another reason for the search engine’s popularity is because it’s algorithms are always changing, which means that it is always getting refreshed and reviewed.
Google also provides offer tools and features, such as Google Maps, Google My Business, Google Images, Google Reviews, and much more.
Bing is the second most popular search engine in the UK. Bing is owned by Microsoft and is often the default browser for Microsoft/Windows devices. Although Bing doesn’t have as many users as Google in the UK, it is still worth thinking about when you want to optimize your website for search engines.
Bing offers a number of tools and features, such as Bing Places (which is similar to Google My Business), maps, images, and video search.
Some people prefer to use Bing to Google because when they open their browser it is there and ready to go. Other people prefer Bing because they don’t like the way Google is set up or operates.
Another search engine that people use in the UK is called Ask. You might remember it as Ask Jeeves. This search engine has been around for a long time, since 1996 in fact, and although the likes of Google and Bing have overtaken it in popularity, some people still use it today.
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Ask primarily focuses on a question and answer format with a great interest in mobile search and mobile apps.
DuckDuckGo is a search engine that values users’ privacy. Whenever you search for something on DuckDuckGo, it treats you as though you’re a new user and that the search engine knows nothing about the user. This helps to prevent personalized or localized search results from appearing for users.
Similarly to Google and Bing, DuckDuckGo also has images, videos, maps, and news search features available.
How to Go About Search Engine Optimization in the UK
UK SEO is crucial if your website has customers who are based in the UK. There are various ways you can enhance your SEO and improve your rankings to ensure your content gets in front of the right people’s eyes – your customers.
Tip 1: Add UK in the URL
The first tip seems so obvious but it is a mistake that a lot of people make. When you want people to find you in the UK, make sure you put UK in your URL. This means that you need to have a domain name finishing in .co.uk.
However, if the domain name is already gone, then you still might be able to add UK in your webpages URLs. For example, for a UK specific page, you can put www.domainname.com/keyword/uk.
Tip 2: Earn Links From Authority Websites
Make sure your website earns links from high authority .co.uk websites. Getting a link from an authority website is no easy feat, however, it definitely will help with your SEO efforts, even in years to come.
Try to find out how you can gain these backlinks and contact a number of websites that you think are of high authority and that have .co.uk in their URL.
Tip 3: Add Your Business Details Online
Obviously, you’ll have your business details on your website, but this isn’t enough. As you can see from the most popular search engines in the UK, a lot of them have other features such as maps and Google My Business.
You need to make sure that your business details can be found everywhere online, so make use of the different search engine features, such as maps, images, videos, etc. The more places you are online, the more chances your customers have of finding you.
Tip 4: Rely on Content Marketing
Whichever search engine you prefer using, there’s no denying that regularly posting relevant and informative content helps you stay at the top of the rankings. The higher up on a search page your website is, the more customers are going to click on your website.
Spend some time creating a content marketing plan and invest in copywriters who know how to use SEO to boost your content.
Find out how an SEO agency UK might be able to help your business increase it’s website traffic and improve your conversion rate.
Optimize Your SEO for a United Kingdom Search Engine
Familiarize yourself with the most popular United Kingdom search engines to make sure you boost your website. And remember to implement our search engine optimization tips to ensure you rank highly in the search.
If you found this article insightful, make sure you check out some of our other articles all about digital marketing and blogging.