Caring about health and wellness has always been a good idea, but it’s especially popular now, according to recent data.
Reports from 2019 show that fitness has “exploded” into a massive industry, with numbers as high as $100 billion globally. More people than ever before are engaging with fitness blogs and wellness companies, and many go on to live health-conscious lives of their own.
So, if you’re thinking about starting a fitness blog, now’s the perfect time to do it. As these numbers suggest, the fitness craze is anything but—it’s here to stay. Before you jump headfirst into running a blog, read these tips.
Develop Your Niche: What Makes Your Fitness Blog Different?
If you Google the term ‘fitness blog,’ the search engine results pages become flooded with big and small fitness blogs. There are blogs for moms, dads, millennials, disabled, seniors, couples, groups, individuals. They cover topics like yoga, endurance, strength training, rock climbing, cardio.
The lists go on and on. How can your blog become an authority when there’s already so much online?
Well, you’ve got to ask yourself—what is it that you do best? What do you bring to the table? That can mean anything from your personality, to your fitness history, to your teaching style; your uniqueness can and will set you apart, so use that to your advantage when figuring out your specialty.
Once you answer those questions, you’ll be able to bring a distinct focus to your blog.
Market Your Blog Like a Business
So, you want your fitness blog to get noticed, whether it’s for business or pleasure. You need exposure for that, but it’s hard to come by organically. For those starting from scratch, this step can prove to be an overwhelming one.
Once you’ve determined your niche, begin developing your brand. What’s its name, logo, style? Is it fun and playful or more serious and intense? Does your fitness blog have a specific mission it hopes to achieve?
You may even want to consider the likes of health & fitness digital marketing services. Part of your blogging journey entails providing authoritative, valuable, and informative content to your readers. This content highlights your trustworthiness as a fitness instructor or mentor.
But, content writing takes time (and SEO experience) that you may not have. The same goes for managing your social media profiles, thinking about reputation management, and the like. It may be worth your time to outsource these services while you concentrate on things like planning or attending events, networking, filming, and other blogging duties.
Starting a Fitness Blog: There’s More to It Than a Catchy Name
In fact, depending on your reasons for starting a health and fitness blog, there’s a lot more to it.
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To name a few, there’s brand development, interacting with followers, and—oh yeah—working out. If you’ve got a specific purpose in mind, like bringing wellness information to impoverished communities, starting a fitness blog means constantly striving to fulfill that mission. Or, if your goal is to entertain and influence, you’ve got your work cut out for you in the way of getting exposure!
Blogging is a journey. We wish yours all the luck. For more business tips like this, keep scrolling our page.