Everyone always wants to look their best, it’s what skin and makeup companies count on.
American’s spend almost 40 billion dollars a year on beauty and skin products yet aren’t always happy with what they get.
Many of them turn to beauty bloggers and influencers to show them the best value for their skincare dollar.
Becoming someone who influences where those billions are spent can mean big returns.
Read on to find out the best ways to start a skincare blog right.
Find Your Niche
There are literally millions of skin products and beauty devices in hundreds of categories. It’s important to understand that it’s impossible to write effectively about all of them.
You can’t establish yourself as an authority on everything. To make a successful blog with a good following you have to figure out what you’re going to focus on.
If you have medical credentials or experience in the professional skincare world you can go for a more curative approach. Your readers want to learn more about products that can provide them medical benefits.
If you’re able to provide that information in an authoritative way you can develop a real following.
General skin care is also a great place to start. It focuses on preserving and enhancing natural beauty simply by taking good care of your skin.
Great first articles to introduce yourself with include:
- My Skin Care Routine and How It Changed My Face
- The 5 Skin Products to Take to a Desert Island
This gives you a good chance to introduce yourself and show potential followers your style and knowledge. Whatever niche you decide to focus on in the beauty category it’s important to always show your readers the value you provide them.
Write How People Want to Read
You can have the best ideas in the world and no one will read them if your storytelling is weak.
Writing for the web is very different from academic or corporate writing. You always want to present your information in a conversational and fun way.
Try to present information in short, easily digestible chunks of two to three sentences. It makes it easier for readers to follow topics and is more like natural speech.
Develop your own voice and stick to it. This can be confusing at first.
Your voice includes everything that goes into your writing. Word choice, sentence structure, phrasing and perspective all change how your voice sounds.
You read that right, I said sounds.
The goal when writing a consumer-facing blog is to make them feel like you’re talking to directly to them. Convince them they aren’t reading facts from an expert, they’re asking for advice from a trusted friend.
You want your readers to recognize your voice instantly. To know that whatever they’re about to read it will be well researched and trustworthy.
With skin products this mainly means convincing them you’ve tried the product. Once you’ve developed your voice, use it to show your readers the value you provide through your experiences.
Study What Works for Skin Products
So you know what you’re going to write about and how you’re going to write it. The next step is to find out what consumers are looking for.
A great way to get ideas is to find successful blogs in your niche and see what they’re doing right. Study the kind of topics they post and what they’re doing to drum up interest.
This doesn’t mean you should make a carbon copy of their blog with a few cosmetic changes.
Look through their post history. Find the things that went viral, the ones that really got a response.
Identify some things you know people are interested in. Once you have that, you can put your own spin on them. Add something you think they left out, something people want.
The goal isn’t to be the same as everyone else. You want to be better.
Make It Shine
Set up your blog to look professional and well made. I know, it seems obvious but it’s really important.
If your information is excellent but looks like it was written in the 2000’s it will get fewer views. Choose a quality blogging host and try to review its appearance every 6 or 7 months to see if it can be improved.
The beauty and skin products blogosphere is driven by visuals. If you can’t see that the product is working you don’t really know if it’s any good.
Best practice for blogging always includes visuals. Infographics, pictures, videos and memes can all be used to increase reader engagement.
Integrate and Self Promote
You can have the best content in the world and still get no views. Blogging is all about integrating posts with social media and promoting them to your followers.
Social media is the best place to start for promotion. For skin products, YouTube and Instagram are kings.
The visual nature of the products goes well with the videos and images on each of these sites. There are already large and well-developed groups of beauty bloggers on each platform. By watching what they do you can gain insight into your own posts.
Create high-quality images or videos and link them to articles on your blog. They allow you to spread your brand as far as possible and can generate likes and shares from dedicated followers.
Take the time to build an email list. It gives you a built-in audience for your posts and another avenue to generate value.
By sending them carefully curated content and studying what they like you can find out exactly what drives views.
The way you write content affects how they generate views. Effective SEO is key to getting organic viewers.
Don’t Get Discouraged
It’s going to be a long haul. You have to be committed to becoming a successful skin products blogger. Even if you follow all our advice and do everything right, growth will probably seem slow.
It takes time for your organic views to convert to social views to convert to shares and likes. The first few months are all about experimentation. Using your research to find what works for you.
The last thing to take away from this is the need for consistency.
Set a schedule and stick to it. It keeps you accountable and shows your viewers that you know what you’re about.
If you want to find out more about setting up an amazing skin product blog, check out our services. We make it easy to get the nuts and bolts of blogging out of the way.