However, blogging isn’t as easy as jotting down notes on the places, people, activities, and food that make up the highlights of a trip.
Blogging as a travel agent requires a little more strategy.
Want to know how to make the most of your travel agent blog to drive traffic and profits to your site?
We’ve got you covered with this travel agent training crash course on blogging. Read on for more!
Travel Agent Training: How to Create an Awesome Blog
Websites are a great way to show off your authority in your field. For travel agents, websites are an especially useful tool to bring in business.
SEO (search engine optimization) tools, like blogging, can help your site rank higher on search engine results pages. Ranking higher will bring in more customer leads to your site, and make your company look like more of an authority.
Did you know that 75% of users won’t scroll past the first page of search results?
Even more importantly, a great blog that covers subjects like travel destinations, packing tips, and travel hacks will show those potential customers that they are in good hands.
Read Other Travel Blogs and Travel Agent Training Blogs
If you want a great blog, you have to join the blogging community.
You want to both check out the competition and build relationships with bloggers with similar target audiences.
Interacting with other blogs benefits you in several ways. For example, commenting on other blogs gets your name out there and helps expose your blog to your target customer base.
Also, you can get major search engine ranking boosts from building backlinks. Backlinks are a hyperlink to your blog on another website.
If you can exchange links with other websites that can mutually benefit from the promotion, you’re well on your way to increasing your blog traffic and ultimately your profits.
Show Off Your Knowledge With Quality Content
Are you excited about your blog but not sure what to write?
Head on over to Google Analytics and browse the keywords that people are searching most.
For example, if you notice a ton of searches like “cheap trips to Thailand”, write a post about a Thailand getaway that includes those keywords a couple of times.
Is a movie or TV show with travel destinations in the plot getting a lot of buzz? Write a blog about how to travel to the filming locations used in the most iconic scenes of Game of Thrones!
Humanize Your Brand
Blogging is a great way to connect with your customer base. You can draw them in with hot topics and keep previous customers engaged with vacation inspiration.
Promoting a blog is great fodder for your email list too, which is still a key marketing tool because of its one-on-one feel.
Also, you can use blogging to add to the transparency of your company by showing how your business works.
For example, write about travel agency numbers and how a customer can know they’re in good hands.
Now Go Forth and Blog!
Travel agent training is incomplete without a course on blogging.
Now that you have a foundation of how to blog most effectively, check out these free blog sites and get started!