Your blog is a complicated brand, and as you monetize it you’ll see the complicated realities of owning a successful business.
The biggest? The threat of having your brand violated.
If you want to protect your brand against these practices, you’ll need a trademark license agreement for your blog. It’s relatively easy and will save you time and money in the long run.
Here’s our look at why this is necessary for any blog.
Use a Trademark License Agreement To Fight Cybersquatting
If you’ve already started to establish a brand and want to develop a unique domain name, you may be in for an unpleasant surprise.
That’s because of cybersquatting, a trend that has become a plague upon online businesses.
In the past, cybersquatters became millionaires by doing this.
Cybersquatting works by registering a domain name in the hopes of an application. After somebody applies for the domain name, it is resold for an exorbitant amount of money.
If you don’t have an established trademark license agreement, there’s very little you can do to fight against cybersquatters. But taking a few minutes to set up an agreement with a company like igerent can make cyber squatters somebody else’s problem.
Do Research Before-Hand
As you file the paperwork to apply for your trademark, you’ll need to do some research. And this can save you a lot of time in the long run.
There are plenty of horror stories of people establishing their brands only to find themselves in violation of copyright. The popular gluten-free living blog Against All Grain was sued by a gluten-free restaurant for its name: in the end, the website needed to do some serious rebranding.
Just because you’ve been able to find an available domain name doesn’t mean your website’s brand is available. Going through a trademark registration process is a great way to check.
Make Offline Branding Easier
When you register your domain name as a trademark, you don’t register that brand for any offline activity. If you plan on publishing a book or selling a branded product, you’ll need to apply for a trademark license.
Right now, your blog may just be a blog. But nobody knows what the future holds for their business. If you ever decide to start an offline brand, it will be nice to have the paperwork to help.
Start Your Blog Today
Whether you plan on starting your own online business or just creating a free blog, being online is a great opportunity for everybody. It’s a place to express your thoughts, to organize your work, and to provide a portal for people seeking to contact your business.
A lot of people spend a significant amount of time thinking about how they should start a blog and get online. If you want to stop thinking about it and actually do it, you need to get started today.