Did you know that YouTube gets over 30 million visitors per day?
It started out as a simple video-sharing platform, but now the website is one of the most visited websites in the world, which makes perfect sense why many people have looked into it to start making money.
That’s right — there’s money in YouTube. Ask the top tech blogs about it.
And no, we are not just talking about video tutorials and the like. Sure, they offer valuable information when it comes to how-to’s, but there are a lot of people who actually prefer real discussions in video form and gain information using auditory, kinesthetic, and visual learning styles.
That said, let’s discuss why bloggers should not stop at written content anymore. These days, it’s all about the Tube.
Take It From the Big Guys
YouTube is the trend that top tech blogs are so into these days. Digital blogs and even news moguls have all crossed over from traditional written media to video content. It may or may not appear along on the blog post itself, but these websites have their YouTube channel alright.
Look at the fan favorite BuzzFeed, which does not only have one YouTube channel. It also owns several others such as BuzzFeed Video, BuzzFeed Pop, BuzzFeed Central, BuzzFeed Yellow, BuzzFeed Blue, and we’re pretty sure there’s a smattering of others.
Tech blog Mashable also has more than one YouTube channel (Mashable Originals, SociallyAwkward, AskADev, 5 Facts), and magazines such as GQ, Vanity Fair, Vogue, and a lot more have also invaded the video-sharing platform as well.
As to why this is happening, it’s because videos work. People like them, simply put. Conversely, traditional YouTube is crossing over to print. The comedy channel Smosh already has a magazine, and others are following suit, moving to written media.
It’s a multi-directional movement; the content crossover trend in today’s top tech blogs is rampant. Even YouTubers are already making appearances on TV these days. It only means that one shouldn’t settle for one platform alone. Crossing over into other mediums is essential.
YouTube Drives Traffic Back to Your Blog
With millions and millions of daily visitors, YouTube stakes its claim as the second largest search engine in the world (behind Google), and no, Justin Bieber fans aren’t the only ones responsible for this claim. Marketers have discovered the video-sharing site has the potential to drive traffic to a website by deploying the right strategies.
That said, it’s essential that the content of your video is interesting as it is informative, enough to entice people to click on it. Let’s say, your video is all about laser hair cap reviews. The more views you get, the more likely it will appear on the first page of YouTube search engine. Once this happens, Google will index your video on its search engine results pages. Now, it’s easier for more people to see your video content once they start looking for reviews of laser hair caps on Google.
There are three ways to “advertise” your blog site using your videos. The key is proper placement and a bit of gimmick to encourage your viewers to visit the link to your blog.
One is by making use of the description box, the area beneath the video. Get some description right there and paste your complete URL. Another way is on the video itself, wherein you’ll need a compelling call-to-action. You can do this at the end of each video. Advertise your blog and encourage your viewers to head over there for more information.
Videos Add Depth to a Blog Post
While a lot of bloggers started out as mere hobbyists making use of their free time, the whole blogging game gets more exciting once it starts generating income. And while the goal of your blog shouldn’t only focus on raking in revenue, don’t make it too obvious. Viewers will sense it and may lose interest, blocking the chance of them clicking any ads or buy something off of your blog. Remember that your audience is there for quality and engaging content regardless of what your product or services are.
A YouTube video will serve as a great companion to your written content, and while you don’t have to be on the video itself, opening yourself to the world not only adds depth to your blog post — it’s a great way for people to get to know you on a personal level as well, that is if you’re willing.
Creating a series of entertaining and informative videos will help you create and maintain a blog that will serve as a wonderful buddy to your YouTube channel. And don’t forget to always advertise your blog in your videos and advertise your videos in your blog post, as what top tech blogs are doing.
More traffic results in more revenue coming from both your YouTube channel and your blog, remember that.
More Income with Affiliate Links
Affiliate marketing is recommending certain products through your YouTube videos. They pop up in your videos as ads, but once people click on it and start buying products from the merchant, you get a small commission with that. You can see affiliate links in blog posts as well.
Top tech blogs often have affiliate links on them and the best ones often inform their audience via a disclaimer, which often states what these links are for. This is a good strategy — being outright honest — and will remind your viewers and readers that you’re not promoting a sketchy product or service, but something that’s reliable and legit.
Become One of the Top Tech Blogs
Seeing you’ve reached the very end of this article, it’s clear that you’re interested in becoming one of the top tech blogs. Well here’s good news for you.
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