You’ve tried everything. But you’re still not seeing web traffic, because the truth is, you’re just not ranking high in Google. If you’re not using the best SEO blog tips, that might have something to do with it.
And you need to rank – the first organic result gets 33 percent of clicks.
Here are six tips to get you on the map (and in the SERPs).
1. Write for Your Audience
Know thy audience, know thyself.
It’s easy to get lost in SEO blog tips and writing for Google – you forget that you’re actually writing for humans.
Humans won’t forgive you for that, and these days, neither will Google.
That’s because of the Hummingbird update, which allows Google to better understand context and intent. It’s why you can type “places to get coffee” and get a map result of nearby coffee shops.
What Is This Awesome Content?
So, how do you write awesome content for your audience?
By providing the best answer to a question your audience is asking.
The easiest way to do this? Start thinking about what search topics your audience would type into Google. Use Google Keyword Planner to identify the high-value words and phrases people are searching for.
2. Keyword Research
Which brings us to our next topic: keyword research.
Keyword research isn’t just about finding a word to optimize for Google. Having a keyword in mind helps you hone in on the topic of your post.
Pro tip: don’t keep using the same keywords on a loop. Google will think you’re a spambot.
Once you have a keyword in mind, use a research tool to figure out the traffic for the keyword, who your competition is, and whether you can be competitive for that keyword.
As a rule, you’re best off choosing keywords you can rank for in the short term.
3. Relationship Building Equals Link Building
Let’s get real: you need links. Specifically, backlinks.
Backlinks are SEO gold. Basically, a backlink is when someone links to a page on your site. Google loves it when you have backlinks because it’s a sign of authority.
How do you get them? By building relationships. The long, slow, non-magical way. Or, you can try these backlink building tips.
Don’t Forget Outbound Links
But don’t neglect outbound links either – they’re part and parcel of building relationships with your fellow webmasters.
Think of it this way. If you write quality content and backlink someone in that content, it’s beneficial for them to share that content. You can even work together on projects that will benefit both of you.
Be a good neighbor. It’s how you get people in your corner.
4. On-Page SEO
The second most important ranking factor? On-page SEO.
Which is great news for you, because you have a lot of control of your on-page SEO. All the control, in fact.
Here are three on-page factors to get you started.
Even the URL can be your friend when it comes to SEO.
The URL should say what the post is about – even better if it also includes your keywords. If you’re writing about the best tacos in Dallas, your URL could look something like https://www.yoursitename.com/best-tacos-in-Dallas.
Just don’t go nuts. Two to five words are all you need.
Heading and Subheading Tags
These are also known as the h1, h2, and h3 tags.
If you use WordPress, all your posts should have an h1 tag. They’re pretty easy to come by since it’s the title/headline of the post.
But you should also be using subheadings with subheader tags to break up the content of the post. This helps with the structure of the post, and it’s easier for readers and web crawlers alike to navigate your site.
You need images – humans like them, they break up your post, and they offer a little something extra.
Trouble is, a search engine can’t read an image and tell whether the image contains a dog or Paris Hilton. This is why you need alt tags – so the search engine has text that tells it what the image contains.
5. Choose the Right Format
Here’s the sad reality: most posts don’t get shares or links.
There are two reasons for that.
First, the huge amount of content available on the Internet. Second, some blog post formats are more share-friendly than others.
Specifically, authoritative content that is well researched and informative. Basically, blog posts that take a strong opinion on something and have the sources to back up what they say.
Sound familiar? It should – this is the same guiding principle behind writing great content for your audience.
Which makes sense – great content is more likely to be shared than clickbait.
6. Fast, Mobile-Friendly Design
The last of our SEO blog tips you can’t live without is mobile first.
Google rolled out a mobile-first index that puts mobile users first – and ranks sites better for mobile friendliness. This means that if you’re not mobile-friendly, you’re falling behind.
How do you make your site mobile friendly?
For starters, focus on responsive design. This includes flexible layout, cascading stylesheet queries, and flexible images. No matter what device someone’s viewing it on or how the screen is oriented, they’ll be able to read your site with ease.
Font size and button size also matter. Font size shouldn’t be smaller than 14px, and as a rule, the bigger the button, the better off you’ll be.
SEO Blog Tips for Blogging Like a Boss
Need more SEO blog tips? You’ve come to the right place.
If you need somewhere to get started, check out our breakdown of the best free blogging sites and platforms to find the one that’s right for you.
For more tips on how to get started making a website, our page on how to make a website is a great place to start.
If you’re looking for advice, you can also check out our blog for posts like the complete beginner’s guide to WordPress SEO.