It’s no secret guest blogging can create an amazing amount of traffic for your company’s website. A good submission here and a guest feature there allow you to place links all over the internet to attract users with.
However, it’s not like guest blogging is the only marketing initiative you have to work on. Between managing social media pages and coming up with strong content for your own blog, it can be hard to build a guest post campaign.
That’s why you need a guest blogging service – a resource that takes care of finding guest blog sites and creating the content for you. You can add your input to the process without having to worry about the additional stress of deadlines and to-dos.
Not sure about using guest blogging services? Here are five things you’re able to do when you hire someone else to write and publish guest blogs for you.
1. Save Time
You can always make more money, but you can’t make more time. Unless, you start clearing your schedule and rearranging your priorities, of course. Stop wasting time trying to do what a guest post service can do for you.
Instead of spending hours looking for where you can submit blogs and writing the content for it, you can give this task to a trustworthy team like the people at OutreachBase. Such guest blogging services are able to fulfill your needs with ease.
Their main focus is to create good relationships with many websites to guest post on. To get the blogs ready to go, guest post services create a team of writers ready to offer great material at a strong turnaround time.
Let them focus on what they do best. This way, you can shift gears and spend more time doing things like building sales leads and working on product development. Whatever your role and skillset are, you should be using that to your best advantage rather than worrying about where your next blog is going to be posted.
2. Create Cost-Effective Campaigns
Take a second and think about all the marketing campaigns – digital and print – you’ve done in the past. There’s probably been a fluke or two somewhere along the way.
It’s common for businesses to make mistakes when they’re just getting started and as new opportunities come about. For example, guest blogging wasn’t as big of a thing ten years ago as it is now. Today, though, you have to know how it works to make the most of this investment, both in terms of time and money.
When it comes to money, you can think of the cost of a guest post campaign in two ways. You can either pay an in-house team salary wages to do it for you, or you can invest in a guest post service to handle everything.
The latter is cheaper than the former. You should be getting the most productivity and talent out of your employees as possible. Pay them to do other things – like build client relationships and research market competitors.
Then, take your money and invest it in a guest posting service. You’re going to get at least the same amount of quality (if not more!) at a much lower price. This creates financial opportunities to do much more within the business without sacrificing any marketing campaigns or other initiatives.
3. Be Creative and On-Brand
Some people worry that outsourcing their guest blogs will result in content that’s off-brand. This simply isn’t true.
Have you ever hired a web designer to edit your website? Are you familiar with investing in radio commercials or podcast ads to build your business?
Guest blogs work in a similar manner. Just as you give web designers a vision and advertisers some sort of client brief, you can offer direction for your guest blog needs, too.
This allows the writers to be as on-brand as possible. Your detailed brief gives them all the information they need to understand your voice, promote your services, and make memorable connections with your audience.
Not to mention, the more you use a certain guest post service, the more creative they can be with your blogs. As the management and content team becomes familiar with your business, they’re able to identify new ways to present who you are and what you do.
4. Build a Significant Amount of Exposure
Whether you’re placing your first guest post order with an external team or you end up using one for years, one thing stays the same: it’s all about exposure. At the end of the day, what you’re really doing with guest posts is telling people to pay attention to you.
By posting on other sites and expanding your link building campaign, you’re drawing more users to your website. Such a boost in traffic can result in conversions when you set everything up correctly.
More so, guest posting can increase your overall SEO ranking. This may be the tool you’ve been missing to finally make it on the first page of results and get as much online exposure as possible.
5. Increase Credibility
While it’s good to build exposure, it’s even better to build credibility.
There is such a thing as having a bad reputation online. If you’ve already been there, a guest post service can help improve your image. If for whatever reason you’re worried about creating one, invest in guest posting to cover your bases and spread the good qualities of your business.
More often than not, though, building credibility online isn’t about bouncing back from something bad. It’s about moving forward toward something good – like being known as one of the best in your business.
Whether you work in food service, travel, insurance, law, medicine, or education, it pays to have credibility on your side. This makes it easier for new clients to trust you and starts to create some buzz about your business.
The more you begin publishing on other sites and doing so frequently, the higher your credibility becomes. It’s that simple – and incredibly useful.
Start Using a Guest Blogging Service Today!
There’s no time like the present to invest in a digital marketing tool that can transform how you do business. Stop wasting time and money trying to handle guest posts on your own.
Invest in a guest blogging service to do it for you and watch how your business succeeds. For more online marketing tips and tricks, click here!