Over the past 10 years or so, social media has become a necessity for businesses.
But that doesn’t mean you can just create an account on a whim. Like any communication medium, different platforms have their benefits and drawbacks.
So how do you make the most of your social media presence? How do you know which platforms to use? Each offers its own unique advantages–and you need to know what to look out for before you begin.
Here are the pros and cons of social media platforms–so you can pick the right network for you.
Pros: Instagram is simple, intuitive, and easy to use. It’s great for self-expression and it’s a fun way to engage with your customers. You can create appealing, aesthetic visuals for your products or services to build a wider audience. (Read how to market yourself on Instagram.)
Cons: Unless your business lends well to photography, Instagram might be difficult to use. You have to be able to describe your company and your products through pictures–and without high-quality photographs, your Instagram account might falls short.
Pros: Facebook is one of the most popular social networks out there with more than one billion users worldwide. Making a Facebook page will get your product or services before a lot of potential customers. It also offers tools to help you track your statistic or boost your posts.
Cons: Facebook requires a lot of upkeep. You’ll need to be responding to messages, questions, and comments on your posts. If you don’t have the time or extra personnel to keep it up, Facebook might not be worth it.
Pros: Twitter is one of the most active networks–over 500 million tweets are posted per day. All updates are posted in real time, so you can tweet frequently each day. It’s a great way to engage with your customers and circulate your blog posts to a wider audience.
Cons: With only 280 characters, you don’t have much room to get a message out to your followers. It also requires daily updates and a long stream of tweets on your account.
Pros: YouTube offers a great opportunity for marketing. It’s much easier for videos to go viral or attract attention. You can interact with fans and encourage them to share your content. (Find out how to turn your blog content into videos here.)
Cons: Videos are often effective because they’re entertaining while still being informative. However, great videos require resources. You need a decent budget, good cameras, and enough time to direct and shoot excellent videos.
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Pros and Cons of Social Media Platforms
Social media is a crucial part of any marketing strategy–but picking the right platform can make or break your business.
It all comes down to selecting the network that plays to your business’s strengths. Carefully examining the pros and cons of social media platforms can help you make the right choice that can benefit your company for years to come.
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