What would happen to your blog if Pinterest shut down forever?
What if they suspended your account and there’s no way to recover it? The problem with social media is that you don’t own the platform. They have complete control over what (and if) you publish.
Now, don’t get me wrong – getting traffic from social media is great. But, it shouldn’t be the only thing driving people to your blog. So, think about it.
What WOULD happen? Would your page views suddenly drop to zero?
If you’re nodding your head, don’t worry. You’re in the right place!
Learning how to get traffic from Google is an important step in setting your blog up for sustainable success. Keep reading to learn more about driving organic search traffic to your blog and how to do it, today.
Create Useful Content That Helps People Solve a Problem
People turn to Google to get their questions answered. If your content exists for the sake of existing, it’s not going to do you any good. Every article you publish should:
- Be better than other articles about the same topic
- Include your unique perspective and experience
- Solve a specific problem someone in your target audience has
None of the tips in this article are going to make a difference if your content doesn’t do those three things. So, find out what your audience needs help with and write content that guides them through it.
Learn How to Write & Structure Content for the Web
in 2019, 80% of internet users made a search using their smartphone. More people than ever are using a small screen to search for a solution to their problems.
With that in mind, it’s imperative that your content is easy to read, even on mobile devices. Large walls of text are intimidating to look at, especially if the font is too small. So, writing content for the web means forgetting what you learned in English class.
When writing for the web, think about:
- Using bulleted or numbered lists (like this one!)
- Breaking up long paragraphs
- Utilizing images to display information in a visual manner
- Having a larger font size for mobile screens
- And keeping things simple
A/B Split Test Article Headlines
Your headline and meta description are the only things that differentiate you from the competition in search results. And, new technology makes split testing headlines easy.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
Try testing 2 or 3 different headlines for each article to see what resonates with your audience. If you’re getting a lot of impressions but few clicks to your site, work on writing captivating headlines that make you stand out.
Update Outdated Content to Contain New Information
Google likes websites that are regularly updated. If you have articles that are over a year old, think about updating them with:
- New statistics from this year
- Your own experiences since the original publish date
- Extra resources you’ve discovered
- Updated processes or information you’ve found
This helps let Google know your site is active and up to date.
Encourage Customers to Leave a Google Review
91% of Millenials consider reviews to be as trustworthy as friends and family. When people search for businesses like yours online, they expect to see honest customer reviews.
If your business has no reviews, it’s less likely a searcher is going to trust you. Knowing how to get reviews on Google is vital for seeing an increase in the right digital foot traffic.
Within a few days of their purchase, encourage customers to leave honest feedback and send a link for them to do so.
Learn Everything You Can About SEO
Search engine optimization means using content to target keywords your audience uses to find what they’re looking for. Every article you publish is a chance for your blog to rank well in relevant search results. But, SEO is a complex, long-term strategy for increasing traffic from Google.
It’s not going to happen overnight but it is going to be worth it over time.
Whether your blog is brand new or you’ve been at it for a while, learn everything you can about:
- Keyword research
- Search intent
- Buyer personas
- On-page SEO
- Off-page SEO
- Increasing site speed
Incorporate Internal & External Links
Internal links point to other pages on your domain. This keeps readers moving through your site in a logical way. But, it also shows Google that your website is relevant.
When you’re first starting out, it may be difficult to find natural ways to include internal links. But once you have 10+ published articles, it shouldn’t be hard to do. If it is, consider narrowing your focus.
External links point to pages on other domains. The type of websites you link to is more important than quantity. You should only be linking to authority websites you know you can trust.
This lets Google know you’re sharing high-quality information.
Write and Accept Guest Posts in Your Niche
Writing guest posts for other blogs in your industry gets your voice in front of more people. It’s also a good way to get a backlink to your site. Some blogs even pay contributors for their work.
Accepting guest posts on your blog means you have less content to create. And it’s a new chance for your website to rank well in relevant search results. But, be sure you only publish high-quality content your audience is interested in.
Otherwise, you’ll send mixed signals about the purpose of your blog.
TL;DR: How to Get More Traffic From Google
Getting traffic from Google doesn’t happen in one day. But, over time, you’ll build trust and establish yourself as an authority in your niche. Eventually, your blog will hit its tipping point and you’ll have more visitors than you know what to do with!
To recap, we talked about:
- Writing useful content that solves a problem
- Structuring content for the web
- A/B testing article headlines
- Updating old content
- Getting more Google reviews
- Learning SEO
- Using internal and external links
- Writing and accepting guest posts
What’re you diving into first? Drop a comment and let us know!