Given that more than 80% of people trust how online review sites and search engines rank your site, it’s important to take their SEO seriously. Search engine optimization requires an understanding of the elements that search engines want the ideal site to have and where you could be slacking.
When you work on your on-page SEO, you can ensure once users arrive on your site, you’ll keep them around.
Follow these 5 tips for the optimal SEO ranking.
1. You Need A User-Friendly Site
Creating a user-friendly site is your best bet for improving your on-page SEO. When users feel welcome and that it’s easy to use your site, they’ll stick around for longer. A site that’s simple and straightforward will always be better than one with lots of bells and whistles.
A user-friendly site that’s great for SEO will be one that’s optimized for mobile browsing. As mobile browsing has definitely surpassed desktop usage, you need to be prepared for the future of internet usage. If your site doesn’t look good on phones and tablets, it’s time for a redesign.
If you’re working on designing your site for the first time, go with a mobile-first design strategy. When you design for mobile, it’s easy to scale up to desktops and laptops. It’s much harder for web design to go the other direction.
Your site should also load quickly. If you’ve got lots of resources and high-quality images, you need to resize your images so they are at the maximum width of your body. Giving browsers images that are 3000 pixels by 4000 pixels and having them deal with the resizing will slow your loading down.
A slow loading site is a site that leaks out visitors. It takes a lot of effort to get people to your site. If you lose them immediately because of slow loading times, you’re throwing your ad money down the drain.
Your site also needs simple menus. Menus with lots of submenus and options for every possible thing you could do will slow users down and frustrate them. Your site, especially your mobile site, should be as simple and pared down as possible.
2. Research Your Keywords and Phrases
To improve your on-page SEO, you need to improve the keywords and phrases you use to attract search engine users. You need to know what your competitors use and get one step ahead of them.
The best thing to do is to start researching by seeing how you rank on search engines compared to your competitors.
Don’t look for yourself by name. Instead, try to get in the mind of a customer. Search for terms that would describe who you are and what you do.
Make note of the sites that consistently come up higher than you do. Write down the keywords you rank highly for and the ones that you don’t. Mark what position you’re on and on what page you appear for those most important keywords.
3. Links and Content That Matter
When you want to improve your on-page SEO ranking, you need to be creating content that matters and getting links from sites your clients care about. For search engines to see that your information has value, you have to answer questions that your customers most frequently have.
Start by creating a blog on your site. To make sure it’s useful and you can use it to gather new clients, make a list of potential blog posts. The best place to start is by listing your most frequently asked questions.
The questions customers and clients come to you with over and over are going to be what potential clients are looking for when they use search engines. When people use a search engine, they’re either looking for a specific product and service or they’re looking for the answer to a question. Your blog posts can help to address both needs by responding to questions about your products and services as the solution.
When you write great content, other sites will repost it, improving your off-page SEO. When you get reputable sites to cosign how reputable your posts are, you enjoy longer post engagement times and lower bounce rates.
4. Use Local SEO
You might notice when you search for something as simple as “pizza” in a search engine, you’ll get connected with local pizzerias near you.
After years of extensive research, search engine companies have learned that people want to know about products nearest to them. If you aren’t telling search engines where your products and services are located, you’re going to lose out to your competitors.
When you use local terms, the name of your town, and the region you serve, visitors will be reassured that you’re nearby. Use those terms beyond just in the header and footer of your pages. Use them in your undisplayed data, as your image names, and in your title tags.
When you post an image, you can add tags that help search engines figure out how compatible your site is to a user’s search.
5. Don’t Forget About Off-Page SEO
Once you’ve mastered your on-page SEO, it’s time to move on to taking care of off-page SEO. While you might think you can only control the things that happen on your own site, you could be branching out to other sites to improve your SEO.
Exchanging links with reputable sites can increase your profile. If you can get your brand name mentioned in news outlets, you’ll get higher quality traffic to your site.
Make sure your site is easy to use, menus are simple, and improve those areas of engagement where you’re losing users. For more tips about every kind of SEO, check out what this website has to offer.
On-Page SEO Requires Diligence
One of the things search engines require from high-ranking sites is that your site is well maintained and updated frequently. To maintain your on-page SEO ranking, be sure you’re constantly tending to your site like a well-loved garden.
If you’re about to relaunch your site or starting a brand new site, check out our guide to make sure you’re ticking off all the boxes for a high SEO ranking.