As of 2020, over 4.5 billion people use the internet every day. So if there’s one asset that every business needs to succeed in the modern era, it’s this: A website.
Choosing a platform to build a website for your business is not so easy. Different platforms do different things. Some have more features than others. And the advantages of one platform over another are often unclear.
This guide cuts through the weeds by focusing only on the benefits of WordPress. WordPress is the simplest and most popular platform to build a website online. Read on to learn about the 10 key benefits of using WordPress for your business.
1. It’s Affordable.
Cost is the number one consideration for any business. No matter how great a product or service is, it’s worthless if unaffordable.
When it comes to creating a website for your business, many options will cost you an arm and a leg. Particularly if you hire a web developer to create a website from scratch.
Luckily, using WordPress for your website won’t cost you a dime. Due to it being open-source software, anyone can use WordPress completely free.
This makes it an attractive option for businesses with shoestring budgets. Or for small companies early in their operations.
The only costs associated with WordPress are for hosting and extra functionality. But these costs exist for every website, whether they use WordPress or not. And they are far smaller than the alternative.
So small in fact, that you can create a WordPress website for as little as $12 a month. Nothing else is more cost-effective than that.
Those with bigger purses can spend a small fortune on their WordPress sites. Outfitting a website with all the bells and whistles can cost thousands of dollars.
Especially if you have some custom code within your website. Thus, no matter your budget, using WordPress will work for you.
2. It’s Easy to Use.
That said, if any software takes a developer to use, it doesn’t matter if it’s free. Unless you have technical skills, you’ll have to hire a developer anyway.
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For this reason, the team over at WordPress has gone to great lengths to make it accessible for everyone. No one needs any technical expertise to use it.
After installing WordPress, the first thing you’ll notice is the user interface. It’s simple, clear, and uncomplicated. Everything you need to manage and customize your website is right in front of you.
Some settings may seem complex for first-time users. But as you become accustomed to the software, using these options will be second nature.
Also, you can add almost anything you want to your website without writing a single line of code. This is what makes WordPress so easy to use.
A regular person with no technical experience can build a website within hours. It’s as simple as clicking a few buttons and dragging things around.
3. It’s Secure.
WordPress is among the most secure software ever created. The software receives regular updates to stay on top of security issues.
And for any issue that does occur, a dedicated team of security experts is always available to fix it. These experts, alongside the large WordPress developer community, will keep your website secure.
Those who prefer an extra level of security can download third-party security software. These programs add functionality like virus scanning, firewalls, and anti-spam to your website.
All at the touch of a button. The higher-end versions will cost you, but if you have the budget for it, the sky’s the limit.
But, no amount of features will help you if you don’t follow best practices for web security. Always ensure that you are running the newest version of all software.
Keep passwords and network keys private. And don’t download anything that is not reputable and secure. Follow these simple practices, and you’ll have no trouble with security.
4. It’s Popular.
Here’s a fun fact. WordPress powers over a third of all websites. You read that right. According to data from W3Techs, 41.9% of websites use WordPress.
And for websites that use content management systems, the number increases to 65%. To put this in perspective, the next most popular system is Shopify at 3.6% of all websites.
So it goes without saying that WordPress is very popular. But how does this benefit your business? The answer is community. The WordPress community is by far the best reason to use the software.
They provide any information you may need and answer any questions you may have. Wherever you are in your website creation, someone is there to lean on.
Resources and content dedicated to WordPress are plentiful because of this community. There are thousands of videos, forums, and WordPress tips available to learn from.
If you get stuck anytime during the creation of your website, these resources are there to help. Or if you’re looking for qualified people to run your website, you can hire someone from the community.
Aside from that, the popularity of WordPress also lends to its credibility. No product or service would achieve a 65% market share in a competitive market if it were not good.
Millions of people have decided to use WordPress to power their websites for a reason. It suits their needs.
5. It’s Flexible.
Different businesses will need a website to do different things. The team behind WordPress knows this very well, and so they made sure the software can fit all those needs. WordPress achieves this flexibility through a marketplace of thousands of third-party plugins.
These plugins offer your website whatever functionality you desire. Want more security features? There’s a plugin for that.
Need a robust product inventory system? Download an inventory plugin.
Looking to connect your website to another database? Plugin. There are so many plugins, that you can do almost anything you need for your website.
In the rare case that you need a specific feature that no other plugin provides, WordPress has an answer. A developer can write completely new code within the software that does what you need. And because of the popularity of WordPress, finding a developer for this is easy.
6. It’s Customizable.
Plugins are only one way WordPress gives its users to customize their website. Themes, templates, widgets, and more are also available to customize your website.
Each of these features has many options to choose from so that you can build your website as you please. Play around with the settings as you build your website and make it look amazing.
Some WordPress users may find the number of customization options overwhelming. Others have no trouble diving right in and exploring all the possibilities.
Regardless of which camp you fall under, the software does a good job of guiding you through your options. Follow their tips, and you won’t get lost.
If you’re looking for inspiration or tips for achieving the look you want, lean on the community. There are plenty of examples and guides for making a beautiful website.
Need more help than that? Plenty of WordPress developers will help you bring your vision into reality.
7. It’s Scalable.
A common pain point of operating a successful business is outgrowing your infrastructure. While this is a problem many entrepreneurs would love to have, it’s still annoying to deal with. Switching platforms can be a long, tedious process, and there is a risk of losing data during the move.
Thus, choosing a platform that will scale along with your business as it grows is the best idea. WordPress can be that platform for your website.
Adding new functionality as you need it is easy. Transferring increasing amounts of data between your databases is seamless. WordPress can meet you wherever you are in your business’s journey.
This scalability is why large companies like Microsoft and Mercedes-Benz use WordPress. Their websites see millions of active monthly visitors and have various complicated functionality.
You may think that they would use a custom website, but WordPress handles their needs. The software is useful for small and big businesses alike.
8. It’s SEO Friendly.
Optimizing your website for search engines is vital for its long-term success. Because if your pages don’t appear on the first page when someone searches, no one will find it.
Ranking higher on search engines requires a page to have many things. Proper heading tags, keywords, and metadata all impact the rank of a page.
WordPress makes spending time on SEO easier than other software. Instead of changing HTML code or guessing if your page has proper keywords, a plugin can do the work for you. There’s no need to spend hours on SEO when you have a plugin that tells you exactly what to do.
The structure of WordPress websites also helps with SEO. Clean code enables the quick loading times which search engines love.
Optimizing the metadata of every element in a page is simple. And users can create XML sitemaps to guide Google bots in their indexing of your website.
9. It’s Multi-Functional.
The original purpose of WordPress was to be a blogging platform. Over time, the software picked up a variety of functions that make it the system it is today. You can use WordPress for content management, blogging, e-commerce, membership communities, and more.
In this way, WordPress is like a swiss army knife for websites. There is a way to do everything. But why choose WordPress if your business only needs one function? For instance, if you’re only looking for an e-commerce platform, why not choose Shopify?
The reason is simple. The needs of your business, and thus your website, are bound to change. You may only need an e-commerce platform now, but what about in two years?
At that point, you may be looking to add a blog to your website or some other functionality. Thus, choosing a platform that allows you to do everything you may need is the best choice for your business.
10. You’ll Have Support.
We’ve already discussed how beneficial using WordPress for businesses can be. But what we haven’t discussed are the companies that will also support your efforts. Anyone who needs help with their website can call upon a WordPress support service.
Services like these handle everything about your website for you. There’s no easier way to make the website you want. All there is to do is explain your needs, and they will take care of it.
If the thought of being so hands-off with your website gives you pause, consider this. What is the best way to spend your time, managing your business or managing your website?
Of course, those with limited budgets can’t outsource their website to another company. But those that do will free up their time for other projects.
And having a team of experts run your website decreases the time it takes to reach your strategic goals. So those with the budget should consider these services.
Understand the Benefits of WordPress? Here’s What’s Next…
Knowing the benefits of WordPress is one thing. Acting on them is another. None of the information in this guide will help your business if not acted upon.
That’s why the simplicity of WordPress is so valuable. It does not take very much effort at all to get a website up and running. All you have to do is set aside a couple of hours and get it done.
After your website is up, there’s one last step. Take a look at our other articles for guides on improving your business, starting blogs, and more.