If so, you should strongly consider starting a money saving blog.
However, with hundreds of millions of blogs already on the Internet, it’s safe to say you’ll be faced with lots of competition.
If you want to make it in the world of blogging, starting with a strong foundation is the most important step.
In this post, we’ll tell you everything you need to know about how to start your own money saving blog — and rake in a little cash in the process.
Find Your Niche
We’ve established that you’ll face a lot of competition when you start your money saving blog.
The best thing you should do when you’re first starting out?
Find your niche audience.
The more specific you can be and the more segmented and targeted your audience is, the more likely you’ll be to succeed.
For example, perhaps you want to gear your blog content towards millennials. If so, you’ll need to write posts about how to save for that dream vacation, how to make money through social media, and how to begin planning for retirement.
Maybe your audience is mainly stay-at-home moms or dads who are looking for ways to save on their grocery bill every month, and want to find other ways to make parenting more affordable.
Whatever you choose, make sure you take the time to get to know the preferences and interests of your audience. Where do they hang out online? What type of design do they like best? Are they more likely to engage with video content or written posts?
The more you know about them, the better your blog will be.
Create a Content Calendar
So, you’ve decided to start your money saving blog.
Week one, things are looking great. You’re writing and publishing a good number of blog posts, you’re getting lots of hits, and you have tons of time and energy to invest in your blog.
Week two, things are a little bit busier at home or the office, so you take a couple days off and don’t check your blog at all over the weekend.
Week three, you haven’t updated your blog at all.
This trap is easy to fall into, and it’s one of the reasons why creating a content calendar is so important.
At the start of every month, come up with a list of blog topics you know your target audience will be interested in.
Then, dedicate one weekend a month to writing as many blog posts as you can. That way, you don’t have to create new posts every day. Instead, you can schedule them to post throughout the month.
Don’t Neglect the Details
Once you know exactly what you want to write about, and who you want to write for, it’s time to start thinking about the more technical details of your money saving blog.
One of the first things you need to consider?
Your relevant keywords.
In a nutshell, keywords are the phrases that people type into search engines like Google and Yahoo when they’re on the hunt for specific products/services. For your blog, relevant keywords might be “5 money saving hacks,” “saving for college,” or “how to save $1,000.”
Use this free tool to help you find your most popular keywords, and naturally incorporate them into your blog content.
Did you know that you have less than a full second to get readers interested in your blog?
That means that if your webpage doesn’t load fast, your readership will likely hop on over to your competition’s blog.
News flash! In this day and age, people are more likely to access your money saving blog content on their smartphones than on a desktop computer.
This means that if your blog isn’t mobile-friendly, you’ll end up losing a huge portion of your readership. Use this free tool to check the mobile-friendliness of your blog.
Monetize Your Money Saving Blog
As you’ve likely understood from this post, starting and maintaining a blog can take a lot of work.
At some point, it’s a good business decision to look for ways to monetize your work. Otherwise, you’re investing your time in something that’s giving you nothing in return.
To start, look into putting some ads on your blog. We don’t mean obnoxious pop-ups or autoplay videos (which can slow down your blog’s loading speed.) You should start by embracing Google AdSense, which lets companies bid for space on your site.
Also, look into WordPress Affiliate Marketing, and consider including links to relevant products or services in your content.
As your following grows, reach out to relevant companies and ask if they’d like to advertise their services on your blog. You could also create sponsored posts, where you write about what these companies have to offer your readers.
Finally, once you’ve really grown your online influence, you could create bonus content that you place behind a paywall. Make this “bonus content” your most interesting and helpful. For example, think how-to guides and live videos.
What’s Next for Your Blog?
Now that you have all the information you need about how to start a money saving blog, it’s time to start thinking about how you’ll grow your readership and make more money doing what you love.
Remember, Google Analytics and general web/blogging trends are constantly on the move. You’ll need to stay on top of the latest changes if you want your blog to continue to rise in the rankings.
Our advice can help you create more engaging content and create an SEO-centric marketing strategy for your blog.
Spend some time on our own blog to learn how to take your money saving blog to the bank!