How to Start an Insurance Blog

insurance blog

So, you’ve decided to start an insurance blog.

You know you have the expertise, the passion, and even some of the technical know-how to make your blog a huge success.

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But how do you ensure your blog actually gets read? And how do you connect with the perfect audience when you’re just starting your blog?

Read on to find out.

Create A Posting Calendar

Consistency is key when it comes to blogging. But let’s be honest, you’re not always going to be as enthusiastic or free as you’d like to be when it comes to finding the time to create new posts.

To help you stay on task, create a posting schedule for each month. Brainstorm possible topics, take photos to go with your posts, and then write as many as you can over the course of a weekend.

Then, schedule your posts to go live on your blog throughout the month.

Switch Up Your Content Type

You know that text-based blog posts are always popular, but keep in mind that not everyone has the time — or the interest — to read a 2,000-word post about the different types of life insurance.

To keep your audience engaged, as well as to play to many different types of readers, you should always switch up the format of your posts.



Video content is more popular than ever. Can you distill your most popular blog posts into a minute-long video for your audience to watch on their lunch breaks?

Also, consider creating a quiz that will help your readers determine the best type of insurance for them.

Finally, don’t forget about infographics! They’re a great way to convey lots of valuable data points and statistics in a little time.

Know Your Niche

Take a look at some of the best life insurance companies you know. They’re all successful for one main reason — they focus on serving a specific niche of the population instead of helping as many clients as possible.

In this way, they build up customer loyalty, have less competition, and ensure that they’re able to connect with their target market more quickly.

When you’re creating your insurance blog, one of the most important steps you need to do is to find your niche. This will help you to create more impactful content, grow your reader/follower count, and earn more advertising revenue.

Plus, you’ll be able to position yourself as an expert in a few specific types of insurance, instead of someone who only knows information that anyone could find after a few hits on Google.

Ready to Start Your Insurance Blog?

Now that you have a few of the essential tips when it comes to starting your insurance blog, it’s time to focus on what will keep it running.

Use our website/blog to help you master other blogging basics like finding the right theme, loading time, keywords, web design, mobile-friendliness, and much more.

We’re always on top of the latest trends, so make sure you keep checking back with us to ensure you make sure you’re blog doesn’t fall behind!