Starting a blog isn’t just a great creative outlet — it can often lead to other ventures, such as starting your own business.
Of course, the first step is getting your home renovation blog up and running, and ready for the public eye.
Here are five steps to starting your own blog, and establishing yourself as an expert in the home renovation industry.
1. Find Your Niche
The blog world is a pretty crowded place these days. Instead of sticking to a broad topic like home renovation, try to narrow down a specific area that you’re most interested in.
For example, you might be an expert on installing windows and doors. Establishing yourself as an expert in one specific topic will make readers trust your knowledge and experience more, and they’ll keep coming back to your blog whenever they have an issue.
2. Brainstorm Topics
Once you’ve narrowed down your specific area of expertise, it’s time to start building out your editorial calendar. That’s right, editorial calendars aren’t just for major publications — it’s important for small blog writers to stay organized too.
Always keep the target audience in mind when brainstorming. Again, if you’re a windows and doors expert, focus on topics that people interested in that would want to read about or might find useful — such as a post on patio door replacement.
3. Design Your Blog
Again, the blog world is a crowded place these days, so, unfortunately, it’s no longer sufficient to simply create good content — it needs to look good too.
Blogs have to be user-friendly, or readers simply won’t stick around. Thanks to the power of the internet, you no longer need to be an HTML pro to design a great website.
There are millions of templates out there that make it easy to create a website that looks like it was professionally designed. Before launching your blog, carve out some time to play with designs and see what suits your needs best.
4. Get the Word Out
Thankfully, social media has made this step easier than ever before.
The truth is, you can have a great design and well-written content, but no one is going to read your posts if they don’t know they’re there. This is where the power of social media comes in.
Creating social accounts for your blog such as Facebook, Instagram or Twitter is crucial to building up a base of readers. Make sure you’re sharing your posts daily and connecting with other bloggers.
5. Keep Things Consistent
Your blog isn’t going to become successful in just a couple of days, so it’s important to stick with it, even if you feel like you aren’t gaining many followers.
The key to gaining a readership is consistency. Readers won’t keep coming back if you don’t post often, so try to find a posting schedule that works for you.
When you’re first starting out, it’s important to try and post as much as possible. This is to build up content on your site and also establish yourself as a reliable source to potential readers. Most of us are less likely to trust a site with only a few posts.
Do you have any tips for starting a successful home renovation blog? Share them in the comments below.