If so, starting a financial advisor blog can allow you to do just that.
A blog is a great way for you to share your thoughts and ideas to a wide audience. This is because you can write about whatever topics you want. You can also promote your blog through email and social media.
But how can you make the most of your blog posts?
Read on to learn how to start your own financial advisor blog.
Pick Trending Topics
Your financial advisor blog should include well-written articles on trending topics in the industry.
By writing about hot topics in the financial world, this helps draw interest in your blog posts. But writing about these topics means you need to know what they are. You can do this by reading articles from reputable sources daily.
For example, entities like the Wall Street Journal (WSJ) and Forbes are good sources of news. They also have a strong reputation in the industry.
It’s not enough to choose hot topics to write about. You should also consider the market you now target and what they want to read about.
Stories about IRAs (individual retirement accounts) may be good for millennial readers who are early in their careers. But that might not be the best topic for older readers who are at or near retirement already.
Use Reputable Sources
As the author of a blog, your reputation is arguably the most important part of how you are perceived by readers.
Blogs are considered the fifth most reputable source of accurate information on the internet. While the reliability of information of a blog has increased over time, you can stand out as a blogger if you back up what you say with facts.
Make your points and support arguments by using statistics and information from sources like WSJ and Forbes. Other alternative sources are the Federal Reserve and the United States Census.
When you use information from these sources, be sure to cite them in your blog posts and include links to these articles. This allows your reader to learn more about a topic and gives you instant credibility.
Include Images & Video
You should include high-quality images and videos in your blog posts because they make your articles stronger.
It’s also the sort of content that people want when they are online. According to a report by Cisco, video content will make up 80% of the world’s internet traffic by the year 2019.
Photos and video help break up large blocks of text on a reader’s screen.
This makes your blog posts aesthetically pleasing to the eye. It will also keep people on your blog a longer amount of time. Wistia reports people spend 2.6x the amount of time on pages with video content than pages without it.
You also want your images and video to have a professional look. This means avoid low-resolution images or video content that is poorly edited.
Remember, these are reflections of your blog and you want to make the best impression on your reader.
Become an Authority
Your financial advisor blog can help you become an authority in the industry — but it won’t happen overnight.
You become an authority by creating well-written blog posts and building a strong reputation over time. To establish a good reputation, you need to take the time to write articles that are edited and fact-checked before they are published.
This way your articles are easier to understand and visitors can be confident that what they are reading is accurate. You should avoid rushing to publish a blog post if it does not meet your own standards and those you have established with your readers.
Interact With Your Readers
One way to strengthen your financial advisor blog is by interacting with your readers.
You can do this by including a comments section where your readers can leave feedback and ask you questions. This can help to generate conversation amongst other readers. It also gives you a chance to speak directly to your readers and expand upon information in articles.
But it’s important that you monitor the comments section of your blog. This is because you don’t want comments or questions left by readers to go ignored.
Participating in this discussion allows you to connect with your readers in a way that you can’t without it.
The comments section also gives you a unique look inside the minds of your readers. This allows you to learn more about their personalities and what they want to read about. This should give you the information you need to write articles that resonate more with your audience.
Pay Attention to SEO
It’s no secret that blog content can help increase your website’s search engine optimization (SEO).
In fact, Tech Client reported that websites with blog content have 434% more indexed pages than those that do not have it. Indexed pages on your website are those that are found by search engine spiders.
Spiders are programs that skim websites online to find content for search engine results. This helps your website be found by others when they perform searches at places like Google, Yahoo and others.
You can write the best content on your financial advisor blog, but you need to be sure it can be found by other people who are online.
Write a Unique Financial Advisor Blog
A financial advisor blog can be a valuable way to reach other people and improve the quality of your website.
But before you begin blogging, you should take time to consider your target market and what will be interesting to them.
At On Blast Blog, we help you create a custom blog that will be unique and one of a kind. We offer a free, step-by-step guide on how to design your blog.
We also are a source of information in the industry, with blog content that includes blogging tips and tricks. Check out our article on how to write the perfect blog post!