Starting a blog has never been easier thanks to the incredible strides of the community. Popular CMS options like WordPress and Drupal let non-developers launch blogs with ease. Medium, Wix, and Squarespace offer free platforms to share your heart’s content.
The access is the devil in disguise…
…because there are millions of sites and billions of content published every day.
Getting found in this bombardment of content is hard if you’re unwilling to do promotion. Learning how to market a blog is as important as the work you put into its design, content, and community.
How can you stand out among an endless stream of competition? Keep reading to learn the 8 most powerful tips in blog marketing.
How to Market a Blog in 2019: The Ultimate Round-Up of Powerful Blog Marketing Strategies
There is a major challenge and hurdle when marketing your blog:
- The “old guard” of high authority sites dominating listings
- Your obscurity, lack of branding, and non-existent community
This is no different than a small business entering a market with major players. In fact, like small businesses, you have an edge — agile operations. Your fresh blog isn’t confined to established norms or lingering reputation issues.
Your blog’s clean slate and applying marketing best practices will deliver exceptional results. Your blog will build traffic, sales, and a brand with content, promotion, and community. Do the following to make these happen.
1. Be Passionate and Authentic
Your foray in blogging leads to learning online marketing techniques like this post. This information is good and all but becoming consumed with strategies is a pitfall. You can begin focusing less on the readers and more about ticking checklists to make the page rank.
Show passion and authenticity in your work by being a customer of your business. Talk with enthusiasm as if you were describing the experience to a friend. Hype the topics (read more about hyperbole) and craft your voice.
Passion and authenticity:
- Offers transparency
- Attracts a niche audience
- Helps define your brand
These three aren’t things you’ll gain with SEO alone. So, make your mark by pairing personality and enthusiasm in your work.
2. Invest in Multimedia
We tend to think of blogging as a writing platform but this has changed. Today, online video accounts for more than 3/4 of all online traffic…but that’s not all.
Online media could include:
- Interactive pages
- Online games
- Augmented reality
Explore these options by hiring in-house talent or using templates. Or, outsource the efforts to their respected professionals. Use existing content as a foundation to get a jumpstart, then expand as you learn what users like.
3. Accept User-Generated Content
User-generated content fulfills two things:
- Gives the community a platform to shine
- Offers content without the investment
People love attention and opening your platform offers a sense of community inclusion. The community submissions may be amateur but they’re authentic. This lets readers identify with peers while connecting with your brand.
The user-submitted content will likely include a mix of:
Submissions, being amateur, use natural language because they’re not aiming for SEO. This lets Google index a wide range of keywords you may not find through keyword research alone.
Create a submission page while listing the benefits of submitting pieces. And, set guidelines to prevent hucksters from exploiting the B2B blog for their gain.
4. Work with Peers (Influencers)
Don’t see fellow business professionals and/or bloggers as competition. See your peers as potential relationships and a support circle. Great relationships could get your “foot in the door” if they become influential!
- Find and connect with peers through LinkedIn
- Discover how you can provide benefit to their business/efforts
- Nurture the relationship and find ways to grow together
- Tap one another for promotion and shout-outs
Influencers don’t have to be multi-million follower types, either. A small but passionate community can deliver the extra oomph needed to make your mark!
5. Expand through Email
What would happen if your Facebook page got shut down? Or, if your site got hacked and you couldn’t recover? Your efforts are effectively done for.
An email list offers:
- A way to reach followers
- A list you own
- A funnel for promotion
Use email services like MailChimp (free) to explore email marketing. Create a welcome email telling people what to expect. Then, send a weekly newsletter directing readers to the blog.
In time, you can pepper the newsletter with business offers. Or, run campaigns involving coupons, contests, and giveaways. Best of all, your ownership of the list means you can keep connecting even if your platforms go offline.
6. Offer “Inner Circles”
An “inner circle” is like a members club for your most passionate followers. This gives them greater access to you. The direct connection forms stronger relationships while becoming a hub for promotion.
Create one using:
- Facebook groups (set to private)
The group’s purpose is helping another succeed and involves promoting on social media. Everyone’s efforts sharing in tandem can bump it into trending with enough participants!
7. Pay to Play
Bootstrapping the site’s development and growth can lead to popularity. Yet, you’ll lag behind competitors paying for promotion and advertising. You, too, should invest when you’ve reached a bootstrap plateau.
- Pay-per-click on Google or Facebook
- Display ads in private networks
- Paid content distribution (like press releases)
Start small with social media platforms as they tend to charge less. Then, collect your notes and scale with bigger investments in PPC/CPM ads on larger networks. Use campaign reports to refine your efforts to deliver a greater ROI.
- Sales pages
Look to competitors in what they’re doing and replicate their success. Then, explore your own thing by adding personality and enthusiasm to the efforts.
8. Create More Content
More content provides more:
- Exposure to targeted keywords
- Entry-points for your marketing funnel
- Feedback loops for growth efforts
Double the content you’re doing now or at least double its word count. Tap freelance writers or user-generated content to offer more content. Before long, you’ll have most topics covered — driving a ton of traffic to the site.
The increase in traffic then offers:
- More data used to improve campaigns
- Leverage when pitching business prospects
- Confirmation of your brand’s authority
Be consistent. Also, make sure it’s relevant to your field or industry.
The Next Level in Your Blogging Adventure
It takes about a day to learn the basics of how to market a blog. Yet, it’s their application that takes weeks, months, or years.
There are now two paths: Fall into a status quo or become an outlier.
Explore the next-level blog growth strategies once you’re comfortable with the basics. Use our advanced blogging guides to morph into your industry’s outlier.