Whether you’re a small business owner or a blogger, making money on the internet can be hard work. Especially once you understand just how much competition you’re facing. Thousands of new sites pop up online every day.
How can you compete?
In order to leverage your brand’s marketing potential, you’ll need to focus on search engine optimization or SEO for short.
When it comes to SEO, you have two choices.
You can always choose to work on your brand’s SEO in-house, though doing so takes hundreds of hours and plenty of practice to master.
Or you could enlist the assistance of professional SEO services who excel at all things marketing.
So should you hire SEO services? Absolutely, and here are a just a few reasons why.
SEO Services Give You More Time For What Matters
Your brand means everything to you. It’s how you pay your bills and put food on the table. It’s the culmination of years of hard work and discipline. So it’s important that you have enough time to dedicate to your business.
By hiring SEO experts, you’re free to spend more time on what matters — running your business.
Just think, instead of spending hours researching the ins-and-outs of SEO, you could use that time to strengthen your brand’s customer service, or fulfill orders.
When you partner with a marketing firm, you’re getting more than a great way to advertise. You’re essentially getting more time in your day.
Finding And Tracking Your Audience
How much do you know about your audience? Sure, you may know the basics, like their age range or the products that sell the most, but that’s not enough information.
To properly market your brand, you need to know as much as possible about your customer base.
From how much they spend to which sites they prefer, the more information you have on your audience, the easier it is to advertise to them.
Understandably, your business may not have all of the tools necessary for finding this information. Unless you’re ready to make a huge investment in analytic software, hiring a marketing firm is likely going to be far more affordable.
Understanding The Competition
Of course, it’s not just your target audience that you need to know about. You’ll also want to make sure you have a healthy dose of information on your competition, too.
But most bloggers and business owners don’t have the time to sit down, research the top competition, and put together comprehensive market research.
Yet that’s exactly what many SEO services do.
During your initial consultation, you and your SEO experts will sit down and detail your current goals and aspirations. Once the team gets to know you a bit better, they can get to work and present with you important information on your field.
Together, you can create a marketing plan that works for your business.
The Content-Driven Strategy
The majority of today’s marketing is more organic than the marketing of yesteryear. Now, businesses can’t afford to talk to audiences. Instead, they need to talk with them. Thus, modern marketing is less advertisement and more of an exchange.
How so? Take content like blogging, for instance.
While gaining readers is certainly great for traffic and helps sell ad space, the readers are getting a great deal from your blog, too. Most blogs are either entertaining or informative — sometimes both.
Without an understanding of your audience, as well as your competition’s approach to content, creating and publishing fresh, engaging content that’s going to win over your audience is quite tough.
The All-Important Front Page
If you’re even vaguely familiar with SEO, it’s more than likely that you’re aware of its effect on web traffic and search results. However, you might not realize why it’s such a big deal.
Consider your own browsing habits for a moment. How many times do you find yourself visiting the second or third page of Google?
Probably not too often.
Now think about how many times you use content found at the bottom of the front page. More than content on the second or third page, perhaps, but you’re more likely to trust a site you find toward the top.
That’s precisely how your audience browses, too. The first result on Google is responsible for 33 percent of that search’s traffic.
Getting to the top of Google doesn’t need to be a goal, it needs to be a priority.
Be Everywhere At All Times
There’s so much more to mastering SEO than just a great website or blog. Your brand needs to be everywhere at all times, which can get quite difficult when you’re also focusing on everyday work tasks.
SEO services know how to find your audience on a variety of channels like My Business and social media.
Creating and maintaining various channels can get out of hand fast if you don’t know what you’re doing. Unless you have experience in digital marketing, it’s best left to the professionals.
No Need To Worry About Algorithm Changes
Google’s SEO algorithm isn’t exactly known for being the most forgiving advertising tool on the web. In fact, making a mistake can prove to be a costly error.
Should your site violate one of Google’s SEO rules, your website may be de-indexed, making your web presence more or less invisible.
If that wasn’t alarming enough, it’s worth noting that Google has a tendency to change their algorithm frequently and without much of a warning. Often, you don’t know whether or not you were hit by an update, until you notice a significant traffic drop.
Hiring some outside help is a fantastic way to make sure you don’t have to worry about any changes Google makes.
Hiring SEO Services Is A Smart Call
In conclusion, it’s abundantly clear that the modern business is facing quite the conundrum.
But instead of tanking traffic or spending countless hours researching marketing methods, the smartest thing a brand can do is get some assistance from SEO professionals. A little help has the potential to go a long way.
For more great advice on how to make money with your website, be sure to keep up with our blog.