Did you know that almost 40% of all websites are on the internet because of WordPress hosting?
There’s no getting around the fact that WordPress makes the process a whole lot easier. However, things can get complicated the more you start to work on it.
Are you wondering what you need to know to make it much easier and more successful? Keep reading to learn all about setting up a WordPress site and the 3 mistakes you can’t afford to make.
1. Not Picking the Proper Theme
When it comes to WordPress setup mistakes, picking the wrong theme can have negative effects that never go away. The reason for this is that the theme determines the entire look of your site.
Themes can vary widely depending on the purpose of your site. For instance, a blog about hiking is going to look a lot different from a photographer’s portfolio. Themes end up restricting the way your layout looks and a whole lot more.
This is why you should spend a lot of time thinking about the overall purpose of your site and which theme would be the best way to show off your brand. The good news is that you can preview themes before having to commit to them.
2. Not Optimizing Images
Your page load speeds can make the difference between someone who visits your site regularly and someone who never comes back again. Put in the simplest terms, the longer a page takes the load, the higher the chance someone will give up and move on.
One of the best ways to speed up your site is through image optimization. Without optimizing your images for the web, they can take a whole minute or more to load, assuming they load at all.
If you want to make the best site possible, then be sure to learn more here.
3. Not Backing the Site Up
The last thing you’d want to do is lose your entire site after you’ve put all the work in to set it up and grow it to meet your grandest vision. From the very beginning, you can’t forget to set up automatic WordPress backups.
That way, you’ll always have peace of mind even if something goes wrong and the data comprising your site gets lost somehow. On top of this, it’s also a good idea to have a site backup in another location. That way, all your bases will be covered.
Setting Up a WordPress Site Is Easy
Now that you’ve learned all about the 3 mistakes you can’t afford to make, setting up a WordPress site should be as easy as pie. Once you launch it, you can spread the word about your awesome brand.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
While launching your site is a wonderful accomplishment, there are plenty more strategies you can use to make sure the site and your overall brand are a smashing success. You can find many more articles like this across our site, so be sure to click around. Don’t forget to bookmark the articles that speak to you the most.