If you’ve got a website or been on the internet at all you’ve probably heard of search engine optimization.
Hearing about it and knowing why it’s important to have an SEO friendly and how to create one are two totally different things.
To be competitive in any industry today you need a website that’s easy to find and to use.
Keep reading to learn the more about what an SEO friendly website is and how to create one.
What is an SEO Friendly Website?
Search engine optimization is the process of making your website more visible by meeting search engines criteria so you list higher in their ranking results.
Ranking higher in search engine results drives more traffic to your site. It’s crucial to not only have a user-friendly site but an SEO friendly one as well.
If you’re just starting to think about website design and SEO it can be hard to know where to start.
Setting up a website for your business doesn’t have to be overwhelming or expensive. There are free and economical platforms available to build your website or blog on.
It can even seem overwhelming if you’ve never done it before especially when you hear that Google alone has hundreds of factors it considers when ranking web pages.
There are certain areas you can focus on to create an SEO friendly web design that improves your company exposure and drives traffic to your site.
It’s not enough to just add a whole bunch of content to fill your pages. You need dynamic content that caters to clients and to search engine algorithms. This will help you stand out from the 1.8 billion websites out there.
Know Your Potential Client
You need to know your business but to be a success you really need to know your client. You probably did some research and analysis of your potential customer when you created your business plan.
When thinking of them as far as the virtual customer your website will be more effective if you can answer the following questions:
- Who are your potential clients?
- How will they search for your company?
- Where will they find you?
- What are they searching for?
- what do they need?
- Why will they come to you?
- What makes them stay with you?
- What are their biggest priorities?
- How will you meet their needs?
If you can answer these questions you can create a website that not only attracts customers put keeps their attention.
Search engines want to provide searchers with the most accurate and relevant results. If you create your website and all its content to be relevant you’ll rank better.
Staying relevant means having topics that are related to your industry, being fast and user-friendly, and having other pages that are relevant linked to and from your site.
Not everyone has time to create content on a regular basis, or the desire to research and implement the solutions to the above questions.
Many business owners choose to outsource this work to experts in the field like Hatchtag- SEO, Web Design and Development, Digital Marketing. That way the business can do what it does best while someone with experience and expertise can take care of the website design and SEO.
Keywords and Relevant Links
Once you realize how your customers are searching for your business you can create content that uses the keywords they’d use in their search.
Whether it’s through a voice search on Siri while stuck in a traffic jam or searching Google on their laptop early Sunday morning. The words they use are the ones you want to have.
Search engines want relevant, up-to-date results for their users. It’s important to keep updating your content with relevant information that customers may be searching for.
A company blog is a great way to do this. Each post should contain unique, informative and dynamic content related to your niche.
As you add keywords and relevant links to your content you’ll get indexed by search engines as more relevant to the topics being searched.
Connect with the World
You can connect with a potential client 24 hours a day by having an SEO friendly website.
Check out our blog to be on your way to connecting with the world today.