Are you using SEO for growth in your small business? If not, you’re missing out on the foundation of digital marketing. Did you know that 87 percent of shoppers start their process online with research?
That means when people are interested in products or services, they flock to the internet to research their options. They want to find the best products or services for the best prices. And SEO is how they find what they’re looking for.
Using SEO for Growth
To thrive in today’s online business world, you need to have a strong online presence. Without using SEO for growth, consumers won’t be able to find your business through search engines.
This is where we come in. Check out the top five biggest SEO trends of 2020.
1. Plan for Streamlined Search Results Pages
Digital marketing strategies have changed throughout the years to keep up with consumer habits. Search engines aren’t immune to these changes, and in some cases, are the driving forces behind them.
For example, search engine results pages have become more streamlined to account for the general laziness (for lack of a better term) of the average user. People want immediate results with as little work as possible. Google’s top answer (answer box) typically uses the snippet to answer specific questions, which gives the user a zero-click answer.
2. Site Engagement Is Important
Next, when using SEO for growth, remember that how your website performs also affects your SEO rating. This includes how many people click on your website link, how long they stay on your website, how many other pages they visit, how many times they return to your site, and more.
3. Voice Searches Are Growing
One of the biggest changes in the last few years, including 2020, is the increase in voice-activated searches. People are using AI software like Alexa and Siri to find things for them, rather than typing keywords into a search box.
This data should influence the way you choose your keywords. For example, instead of typing “Italian restaurants in ‘x’ city,” people are saying “Alexa, what are the best Italian restaurants near me?”
4. You Must Incorporate Video Content
The human mind was designed for observing and analyzing visual information. While reading and writing is vital for socialized living, it’s not our preferred way of taking in and comprehending data.
Using SEO for growth means learning how to incorporate relevant videos and other imagery into your website. You can embed this media with SEO content which will only improve your rating.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
5. Mobile Optimization Is Vital
Finally, think about the average internet user’s preferred device. In most cases, people will use the most convenient digital device at their disposal – their smartphone.
Your website must be optimized for mobile devices. If not, your website will be slow and unintuitive for people trying to shop your site on their phone or tablet. Remember, it’s all about user-friendliness.
Looking to Start Your Own Blog?
If you’re looking to use SEO for growth in 2020, we can help. But you can’t do this if you don’t have a blog on your website. Take a look at some of our other articles to learn more about how to build a website and set up a blog.
Good luck and let us know if you need anything!