But what now? Having a website is the first step towards building your company’s online presence. The next step is to start a blog.
Blogs are a must if you want to drive traffic to your website. By posting new content, visitors can find answers to questions about residential movers. Your blog can also be used for company announcements.
Ready to put on your blogger’s hat?
Keep reading to learn about the benefits of running a blog.
Benefits of a Blog
A business blog is a must for successful inbound marketing. Inbound marketing is all about driving traffic to your company website.
Chances are you don’t have many pages on your website. And the pages you do have aren’t regularly updated. Think about it: how often do you need to update a Contact Us page?
A few pages with static information won’t get your company the visibility it needs. This is where blogging comes into play.
Each blog post is another page that is indexed by search engines. This creates new opportunities for your website to appear in search engine results.
Aside from increased traffic, blogging offers other benefits including:
- Building authority in your business’ industry
- Adding a human-side to your brand
- Increased conversation rates
- Helping with social media marketing
- Building inbound links
Convinced it’s time to create a residential movers blog? If so, keep reading for useful tips!
5 Steps for Starting a Residential Movers Blog
Starting a blog requires some work on your end. Here are 5 steps to follow.
1. Choose a URL
The URL you choose for the blog depends on several factors. Consider the purpose of the blog.
If the main goal is to support the brand, host the blog on the company website. The blog should be a subdirectory. This means the URL will read similar to movingcompanysite.com/blog.
You can also choose to host the blog outside of the company website. This may be ideal if:
- You lack web server space
- The blog is separate from the primary company brand
- A dedicated domain name makes more sense
2. Choose a Blogging Platform
There are several blogging platforms to choose from. The most common option is WordPress. Once you have a platform, you will need to install any software on your company server.
When choosing a blogging platform, you’ll want to consider:
- Technical knowledge needed for proper set-up
- Maintainance requirements
- Support for the product
3. Add Customizations
The blog should match your company branding. The includes colors, fonts, and logos. When customizing the blog, be aware that tech-savvy knowledge is required.
Changing the look and feel of the blog requires design customization. For cohesion, several items need to be updated, including:
- Database elements
You may also want to look into plug-ins.
4. Create a Content Plan
Your blog is only useful if you provide quality content. Before creating blogs, have a content plan in place.
The content plan should include:
- Categories and subcategories
- Important keywords
- Potential blog titles
- Post schedule
Place a heavy emphasis on keywords. What will visitors search for to land on your company site?
Use popular keywords such as “residential movers” and “furniture movers.”
5. Get Social
Even blogs require some marketing help. To drive more traffic to your site, share your blog posts on social media.
Use RSS feeds to allow visitor subscriptions. Post blog links on Facebook and Twitter.
Your Go-to Place for Everything Blogs
Want to read about starting a successful blog? Need information about how to get more traffic on your company blog?
If so, OnBlastBlog is the site for you. We offer blog tutorials for all sorts of business types.
Contact us today with any questions or for assistance.