Are you looking to grow your fitness blog? Want to make this the year you’re able to help more people and earn income from your posts?
Whether you’re blogging for fun, to promote your own brand, or to spread the word about your business and lifestyle, there’s some seriously stiff competition out there.
Ranking among the top fitness blogs is a lot like getting results from a workout. Consistency is key, you’ll need to work a little every day, and sometimes, you’ll need to wait to see a huge payoff that’s always worth it in the end.
Read on to learn how to take your blog to the next level.
This is the golden rule of blogging.
You can spend hours researching the top keywords, reaching out to your followers on social media, and taking pictures of yourself doing complicated yoga poses.
However, none of that will be as effective as writing engaging, unique, and entertaining content — as often as possible.
First of all, the number of times you post directly influences where you rank in the search engine results. This is because each time you make a new blog post, you’re effectively telling Google that you’re “updating” your website. Sites that are the most frequently updated rank higher in search engine results.
Additionally, you’ll have more opportunities to use keywords (the phrases people type into Google when they’re looking for information about the top fitness blogs) in your content.
This won’t just help you to get more visitors. It will help you to connect with the people who are the most likely to take an action on your website, like signing up for your newsletter, following you on Instagram, or even signing up for a personal training session with you.
We know it can be tough to find the time to create a post every day. The best way to make sure you keep things consistent? Dedicate a weekend to writing as many posts as possible, then schedule them to post throughout the month.
Work With Influencers
If you want to be one of the top fitness blogs, you have to show that you’re also in good standing with and reading the top fitness blogs and fitness companies.
This is where influencer marketing comes in.
Essentially, influencer marketing is the process of reaching out to someone in your industry and asking them to promote your blog or your products to their large social media following.
When you decided to start your own fitness blog, you were likely inspired by some other awesome fitness bloggers out there. Reach out to them and ask them to write a guest post on your website, or to upload a picture on their Instagram accounts of them doing your routines.
You could even film a video of the two of you making a healthy recipe!
Influencer marketing is so effective because it directly connects you to people who you know will be interested in what you’re writing about. In addition to your own audience, you’ll also get access to the influencer’s audience.
Switch Up Your Content Type
While consistency is important if you want to rank among the top fitness blogs, you don’t want your blog to get stale.
One of the best ways to always keep your followers coming back for more?
By varying the type of content you post.
Perhaps every Sunday night, when your followers are likely planning their healthy meals for the week, you could post a new healthy recipe.
Maybe you could create a ten-minute workout video that targets a different part of the body three days a week. You could even create online quizzes your readers can take to help them determine which kinds of workouts they’d like the best.
Whatever you do, keep switching it up, and be sure to include lots of images to break up the text!
Remember, your readers aren’t just your best advertisers. They’re also coming to your blog because they want to feel like a part of a community.
To make them feel like you’re all on the fitness journey together, it’s important to take their feedback and comments into consideration. It’s all about creating content that you know your specific, niche audience wants to read!
You might not be able to respond to every single comment on your social media pages or blog posts, but be as active as you can be in your own comments section.
Additionally, encourage your followers to send you pictures of their progress, write in to tell you what they’d like to see more of, and ask you fitness related questions! You could even post a FAQ video to help your readers get to know you as a person, not just as a blogger behind a screen.
Make sure you feature your readers in your content and even consider setting up a forum on your blog platform for them to communicate with each other.
It’s also a smart idea to look into doing giveaways, as a way to thank your readers for their loyalty to your blog.
Become One Of The Top Fitness Blogs In No Time
If you follow any or all of the tips in this post, it’s safe to say that you’ll be one of the top fitness blogs sooner rather than later.
Remember, it’s all about creating exciting and enjoyable content that empowers your readers with information. It’s never about following what other bloggers are doing — it’s about showcasing your unique personality and what sets you apart from everyone else.
Looking for more advice about how to take your fitness blog to the next level? Interested in growing your blog traffic and becoming one of the biggest names in the industry?
We can help.
Spend some time on our blog to learn more about the best blogging platforms, how to make a blog, what to write about, and much more.