How to Promote Your Dog Blog on Instagram

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dog blogIf you run a dog blog, there’s one important question you need to ask yourself:

“Why should people visit my blog, and not the thousands of others out there?”

There’s no simple answer to that question.

However, there’s no doubt that promoting your blog on Instagram is an effective way to increase your traffic. How many cute animal pics do you see every time you scroll through your own feed?

Exactly.

You need to harness the power of Instagram to help promote your pet blog. We’re here to teach you how to do it.

Share Regular Pictures to Build a Following

Social media success is all about consistency. This means that you can’t share ten pictures in one day, then go radio silent for a week.

Instead, put together a plan detailing how often you want to post. Also, include the types of pictures you want to share.

For example, Mondays could be cute dog pictures, Wednesdays could be dog memes, and Fridays could be a featured dog from one of your followers.

The best accounts share a wide range of images. Cute close-ups are great, but you should also try action shots and pictures with humans in them. It’s the time to get creative. The more unusual, the better.

Finally, use a social media cheat sheet to ensure your images are optimized for Instagram.

Write Creative Captions

Ever seen a so-so Instagram post with thousands of likes?

Chances are, it’s all about the caption.

A post with an interesting or informative caption will be much more successful in terms of brand awareness and engagement than one with just an emoji.

Think of your captions as an extension of your blog. Let’s say you’ve just published the post ‘How to Choose The Best Canned Dog Food.’ Now, share one or two of your tips in your Instagram caption. Then, encourage followers to visit your blog for more.

If you’re not confident in your writing abilities, check out writing guides online for help and ideas.

Use Your Bio to Link to Blog Posts

You may have noticed that Instagram doesn’t allow clickable links in captions or comments.

That’s okay, because you can have a clickable link in the bio section of your profile page. It’s easy to update this each time you publish a new post.

Let followers know where to go by saying something like, “link in bio.” People don’t want to spend hours searching for a post. This means that direct links are a must.

If you have a verified account, you can also add links to your Instagram story. This is a great way to reach more people.

Connect with Other Accounts

Social media isn’t just about promoting your own content and then leaving.

Taking the time to connect with other accounts will help grow your following. Plus, you might make valuable connections with other pet bloggers.

To connect with other accounts, try commenting on pictures in relevant hashtags. You can also take part in competitions and follow several new accounts each week.

Don’t be afraid to send direct messages to similar accounts to chat about cross-promotion, and try featuring images from other accounts.

Promoting Your Dog Blog on Instagram

If you want more visitors to your dog blog, then you need to start using Instagram.

Share creative pictures, write strong captions, and connect with others. Soon, you’ll start to see results faster than you can say, “Treat!”