There are roughly one billion websites on the internet in today’s world. This type of competition illustrates why it’s necessary for any and all creators to promote their blog on social media.
But what are the best ways of doing that? What methods can a person follow to help ensure that they will boost traffic to their website and gain a loyal following?
There are plenty of strategies that blog creators can employ and plenty of common mistakes they should avoid.
Read on to discover the most important and effective ways to promote your blog on social media today.
Link to Your Blog On All Social Media Profiles
A simple recommendation to bring more visitors to your blog is to provide a link to your site on all your social media profiles.
There is a good chance that your audience will find your website’s social media accounts before they discover your actual blog.
Having a link for them to click on and follow makes it easier for them to visit your blog. Just make sure it’s visible.
For example, there are specific, designated slots on both Facebook and Twitter profiles where you can insert your blog’s URL.
On Twitter, you access it by clicking “Edit Profile.” On Facebook, you can edit this information in the “About” section of your company’s page.
Also, be sure to link to the blog on all your personal social media accounts as well. This can be extremely helpful if you have a strong following on any of them.
Twitter currently has more than 300 million monthly active users. Bring that wide, active audience to your blog by scheduling tweets in advance.
Scheduling tweets ahead of time allows you to share your content more strategically. Post during a particular time of the day and use specific hashtags and @mentions.
Tweet out links to published posts on your site. Include photos or videos to catch the attention of new readers and encourage engagement.
Also, make sure to use tools like Bitly to shorten the URLs you tweet out. It will make your tweets more appealing to look at. Plus, it shows professionalism.
Twitter can serve as a powerful way to bring in new visitors to your blog. It’s also an effective means of retaining your current audience.
The right photo, video, or title can convince a new person to click on your link. Returning visitors will know that almost every new tweet they see is a new post or update on your blog. They will check out your site to see what’s new.
Schedule Facebook Posts
Facebook currently has 1.4 billion daily active users and 2.1 billion monthly active users. Just like Twitter, it’s an audience of people you want to reach out to.
However, scheduling Facebook posts should be different than publishing Tweets. Facebook allows you more room for words and images than Twitter does. Use that space to promote your brand.
Facebook posts should be more creative than simply a quick description and a link. Try using a popular meme or tapping into a specific trend to reach a wider audience.
You can also use storytelling tactics on Facebook posts.
Internet users respond more to stories than typical ads. Use multiple posts to tell a story that captures the customer’s attention before detailing your product and inviting them to visit your blog.
Show Your Blog Posts on Instagram
Instagram has roughly 700 million active monthly users. That is why it is one of the top social media sites in the world.
Promoting your blog on Instagram is different than on Twitter and Facebook, though. Instagram is all about the images you use and less about the words.
Captions can be up to 2,200 characters. However, most social media experts recommend that you try to keep it down to 155 characters or less. Your followers will have to click on the “More” button if you make it longer than that.
The effectiveness of an image on Instagram is limited. Followers’ interaction with a particular photo or video mostly takes place within the first few hours of posting.
That’s why the key here is to provide your followers with a photo or video they will immediately recognize or be curious about.
For example, let’s say you write movie reviews on your blog. An effective and easy way to share a new review on Instagram would be to post an eye-catching image from the movie with a clever caption.
Make your caption brief and utilize hashtags and @mentions as well. Don’t include the link to your review in the caption. Instead, point users to the review’s URL in your profile. This will bring them to your blog.
Promote Through Google+ Communities
Google+ communities brings together users with similar interests.
Unlike LinkedIn and other “professional” sites, these community pages feature members with different levels of expertise and familiarity of a certain subject. The common link between people on these pages is their passion.
Discover Google+ communities by searching for different topics on the main page. You can also scan through a list of the most popular groups.
Once you find the community that shares your interest, ask to join by clicking the red button at the top. The moderators will then officially invite you so can begin posting.
Remember to only post in moderation. Never spam in Google+ communities.
Share Your Blog’s Content in Forums
One last way you can promote your blog on social media is by establishing an active presence in online forums like Reddit and Quora.
Subscribe to specific subreddits and Quora topics that relate to your blog’s focus. That’s where you’ll find your audience.
Once you do that, post in response to other users’ questions or concerns. Offer links to your site as helpful resources to them.
Just remember that the same rules from Google+ communities apply to these threads. Don’t spam, especially not on Reddit. You will find yourself banned quite quickly if you do.
Going Forward With Your Blog on Social Media
Following these suggestions should help drive more traffic to your blog in the future.
No social media strategy is better than the other. Try out all of them and see what works best for you.
Utilizing more than one method will most likely lead to the best results.