Did you know that only 9% of blogs on the internet make more than $1,000 a month?
Creating a profitable website or blog is no easy task and can be made even more difficult if you’re trying to break into a competitive niche, or are inexperienced with website optimization and how it all works.
Knowing what kind of content to create, and how to format it, so search engines rank your site at the top of their results can be a bit tricky. But if you know what you’re doing, you can rank high on search engines like Google, get tons of clicks, and even make a profit.
But what are keywords, and how do you know which ones to zero in on? And how do you format your content so that sites like Google and Yahoo rank you at the top of search results?
If you’re asking yourself these kinds of questions, wonder no longer, because we’re here to help!
In this article, we’ll tell you how to optimize your website in 5 easy steps. That way you can put your attention toward creating great content that people are going to love, instead of worrying about how you’re going to rank at the top of a search result.
Now then, let’s get started!
1. Plan Your Keywords
In short, keywords are going to make or break your website.
Therefore, it’s critical to find keywords related to your niche that are low competition and high in search volume. What does that mean? You want to use keywords that aren’t being talked about a ton by other sites but are being searched for by a lot of users online.
Using Google’s Keyword Planner Tool, you can discover a few different keywords that are worth focusing on, and create content around them. Avoiding more competitive keywords completely will give you a better chance to rank on search engines, thus granting you higher website traffic.
These keywords change over time, so it’s very important to take a moment every month or so to research your niche again and confirm that your keyword strategy is still effective.
2. Optimize Your Content
Sites like Google care a great deal about the way your content looks and the way your site performs. Remember, search engines are trying to direct users to sites that have the information they’re looking for, but also work properly and aren’t a hassle to navigate. You want your website to check all the right boxes, so you can rank high and get those clicks.
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First, you want to create scannable content. In other words, you want to make sure that your content is broken up into paragraphs that only consist of two or three sentences, so it’s easier to read.
A giant wall of text is overwhelming to most readers, and search engines know this, so they often don’t rank those sites high in search queries.
Also, use headers to neatly organize your content. Things like number and bullet lists work well, too. Break up your content with media, like pictures and video, so that it’s easier to look at and more engaging for readers.
Google loves stuff like this, and again, the better the experience people have on your site, the more likely they are to revisit it.
3. Speed Test Your Site
As previously stated, search engines want to recommend users to sites that are going to function properly. That’s why it’s important to make certain that your site loads quickly, so search engines don’t flag it, and rank it lower in a search query as a result.
Using Google’s PageSpeed Insights tool will confirm that your site’s loading speed is up to par with Google’s standards. If it’s not, don’t worry, Google will offer you some tips on how you can speed up your site and improve your score.
Implementing Google’s recommendations will speed up your site, allowing you to rank higher on the search engine and others like it. Also, a site that loads quickly will only increase the chances that users enjoy their experience and think of you the next time they’re searching your topic.
4. Confirm That Your Site is Mobile-Friendly
In 2018, over half of all internet traffic came from mobile devices. Because of this, Google has decided to rank mobile-friendly websites higher than those that aren’t, to ensure that users have a good experience on their phones and tablets.
If you’re using a website like WordPress, odds are your theme is mobile-friendly already. You can, however, confirm that your site is mobile-friendly by using Google’s Mobile-Friendly Test Tool.
5. Test Your Site Often
Even when your site begins to find some success, it’s essential that you run back the previous four steps often to ensure that everything is still up to par. Popular keywords are constantly changing, as are search engine requirements, so it’s crucial to stay up to date with the latest trends.
Set aside a few hours every month to confirm that your strategy is strong and your site is checking all the right boxes, that way you know you’re good to go on that end, and can concentrate on creating content.
Now You Know How to Optimize Your Website
Now that you know how to optimize your website, you’re ready to put these tips into action.
Remember, carefully planning your keywords and creating content that has a chance to rank high and get clicks should be your first step. After that, confirm that your website and its content is formatted properly so search engines don’t flag your site.
Also, be sure to check out our blog, where you’ll find more tips and tricks on how to successfully run a blog or website.