The business industry keeps evolving at high speed. Every day, business-oriented people device new ways of earning money. With the internet’s help, business people can now earn more than before.
Away from the traditional ways of making money, we know about many upcoming trends that seem to be working in favor of many. One of these trends is selling art and crafts online. This business idea is an awesome one that you can leverage online.
Do you have a hobby and are wondering how to make money selling crafts? Sure, you can decide to set up a booth during a local art fair and show people what you make and sell some items to them. But what else can you do?
Continue reading to find out.
How to Make Money Selling Crafts
If you want to reach more people, you need to try selling your craft online.
If you are interested in selling your crafts online, here is what you need to know about monetizing your hobbies online.
1. Choose Your Craft Wisely
This applies to those individuals who enjoy making a number of arts and crafts. The first thing you need to do before you go online is deciding which one you will sell online. Don’t try everything because that might make you incur too many losses if things do not go in your favor.
As much as we believe in your ability, once you decide to monetize your hobby, you are now jumping into the business world. In business, you always have to leave room for disappointment.
Therefore, how do you choose which craft to take to the world? First, you need to find out what sells. Go online and do your research.
Ensure you do comprehensive research on all your options, and go with what you are sure will sell. Also, go with your passion. You may have started creating some items because someone inspired you.
Remember that you need the motivation to do the work. Regardless of your reasons for starting the hobby, make sure you pick something that you can put your heart into from the start to the end.
Focus on the quality of the craft you pick, remain realistic and do your math well. After that, you will be good to go.
2. Build Your Brand
You’re done with the first crucial step, so what next? It is time to build your brand now. Building your brand gives you the chance to show people your style and let them know you as an artist.
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This step is very important because it helps your customers to connect with you from the initial stages of your online business. Make sure that your brand presents potential customers with an idea of exactly what makes you stand out from all other artists.
On the larger scale, brand yourself whole-rounded, from your business cards to the online store that you will create. Build your brand through your personal social media pages by giving people hints about your plans.
One cannot insist on the power of social media enough. Make your branding fun, and ensure it remains uniform all through so that you do not confuse people. Think about your target market and keep your branding unique.
3. Open Your Online Store
You can choose to sell your crafts through a website or you can decide to work with social media. A website’s advantage is that when customers visit your site they focus on your product/s alone and browse through your collection exactly the way you want them to.
Borrow inspiration on how to set up your site from already existing sites. For example, a site that makes firefighter coins and medals can inspire you if your hobby is making pendants.
Maybe you have never heard about this type of coin. Well, not to worry, because thanks to the well-managed website, you can learn about it and see if it gives you some inspiration.
Social media, on the other hand, gives you an opportunity to communicate faster with your potential customers. We all know how people love chatting on Instagram and Facebook.
If you do not want to choose between the two options, how about you open a website plus social media pages. That way, you get to cast your net wide.
4. Create a Blog
Creating a blog for your online store is a good idea that will help you generate more traffic and attract more potential customers. Write blog posts that relate to your hobby and let customers have an easy time finding you.
If you blog consistently, your site will move up the Google search results all thanks to the way Google ranks sites. Blogging also presents you with a platform to inform your audience about what makes your work unique. Through your blogs, you can also show your potential customers, some of the unique ingredients that go into creating your items (just don’t let out all your secrets).
Even when you think, you have acquired enough market, keep blogging, because through it you can maintain a relationship with your customers by giving them a window into your life.
5. Sell Beyond Your Website and Social Media Pages
You need to sell beyond your website, Instagram and Facebook, and the internet presents you with many options for you to choose from. You can choose to sell on Etsy, GLC Arts and Crafts Mall, Handmade Artists’ Shop, among others.
Research on the pros and cons of all these options then decide wisely on which direction to follow. Selling beyond a website and social media ensures that you attract as many people as possible.
Still Wondering on How to Make Money Selling Crafts?
Choose your craft wisely remembering to choose something that sells which is one of the main points of learning how to make money selling crafts. Go with your heart and remain as realistic as possible.
Begin building your brand from an early stage ensuring that you remain unique. Open your online store, create that website and open those social media pages so that you can start engaging with your target market.
Create a blog too so that you maintain a personal relationship and post regularly. Lastly, sell beyond your website and social media. Don’t get comfortable and keep evolving.
If you are ready to start selling, read through and learn how to create your website.