How to Monetize Your Property Investment Blog

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Whether you’re looking to side hustle or wanting to make some serious, outlandish money, blogging is a great way to do it!

Starting your property blog is one thing. Making money from all your hard work and effort is another.

Feeling overwhelmed with how to transition from just writing down all your thoughts to actually generating income? You’ve come to the right place!

Let’s get into the best ways to monetize your writing!

How to Monetize Your Property Blog

Use Ads & Sell Ad Space

Property blogs are all about real estate trends, right? But, think further than that! What else is your demographic interested in? New furniture? Lending services? Finding the right real estate agent? Searching the best school in the area?

Your property blog provides valuable space for both small and large companies to use ad space.

Start with pitching your site to various companies around the area. Negotiate price when you start out. Be clear about what you can offer them in exchange for using your space.

Think Beyond Articles

Writing may entice your readers, but premium content sells. Think about this. If people are happily reading your articles for free, they will continue simply consuming your information for free.

Think about it this way. If you want to monetize your property blog, focus on offering an exclusive service. Some of our favorite options include:

  • Paid webinars
  • 1:1 coaching
  • Consulting services (via Skype or email)
  • Multimedia content development
  • Ebooks

You can also mix-and-match! Remember, the more options you can provide your readers, the better. People want to learn new things. They want to gain skills. If you can provide them that, they have the money to spend!

We’re talking moving beyond the box and giving something that your customers might be willing to pay a bit more for.

This is what moves you from just writing to actually creating content that sells. It’s what successful bloggers do, and it’s a way to continue monetizing your content.

And, by the way, we encourage that you do this even if you feel scared, uncertain, or incompetent.

But Don’t Compromise Passion

Even if you’re looking to make some income, it doesn’t mean you have free reign to get sloppy with your content and purpose.

Your property blog must have passion. Whether you’re discussing trends in Australia via Axon Property Group or analyzing apartments in Mississipi, your content should be vibrant. It should be enticing and interesting. You should have people wanting to read more and more.

Check your own passion by making sure that you continue to engage your readers. Try these following methods:

  • Use call-to-actions
  • Use images
  • Use appropriate headers
  • Comment back to commenters
  • Guest post when available

While you don’t absolutely need passion to make money, it certainly makes the journey towards earning income that much easier. Plus, it decreases your chance of burnout. You don’t want to make a great blog only to feel burnt out once the real work starts rolling in.

Get Social On Social Media

You probably already know that the world runs on smartphones. If your property blog doesn’t have a presence on Facebook, Pinterest, LinkedIn, or Instagram, does it even exist?

Sure, that may seem dramatic. But, as we know, social media is the present and the future, especially when it comes to monetizing your property blog.

More and more people are searching for their news on social media, sharing information with others, and going online to look up services and products. If you’re not involved, you risk missing out!

The best words of advice? Get as active as you can on these platforms! Share articles. Use hashtags. Tweet it out to the universe.

Make sure you know what each platform specializes in. For example, Facebook is a great way to share trending articles. Instagram provides an excellent opportunity to share and display photos and giveaways. LinkedIn allows you to connect with other like-minded professionals.

Know the SEO

Even if you have the greatest property blog in the world, if nobody can find it, does it even matter?

SEO is the law of the blog land, and for good reason. Websites that utilize SEO receive more traffic, clicks, and generate greater leads than websites that don’t. In a nutshell, you want your blog to show up if someone Googles content relative to yours. If it shows up on page 28349734 of Google, are you really going to get much attention?

SEO is a learning curve, but there are several fantastic plugins you can use to get you started. These plugins help you with keyword identification. They can also help you track local trends, titles, meta descriptions, and creating effective content.

Best of all? Many of these plugins are free or come with very affordable package pricing.

Remember, in order to succeed as a blogger, you need to be using SEO. It’s simply non-negotiable. Mastering SEO keeps you ahead of the competition. It also moves you closer and closer to making each blog post absolutely perfect.

Promote Services/Affiliate Marketing

Affiliate marketing is one of the greatest ways to monetize your blog. It’s incredibly simple and powerful at the same time.

Here’s how it works. You promote a certain product or service. If your reader clicks on the affiliate link, you get paid a percentage of commission.

It’s actually a great way for both companies to gain recognition and earn income. Affiliate marketing may start out slowly, but you can expect to generate money within about 3-6 months depending on your aggression.

How to get started? Reach out to companies relevant to your brand. Again, with property blogs, you want to focus on the following trends

  • Real estate agents
  • Mortgage Lenders
  • Financial companies
  • Furniture stores
  • Remodeling contractors
  • Local restaurants and activities

Final Thoughts

Even though it can be hard, challenging work, it’s incredibly exciting to have your own blog. And making money off it makes it that much sweeter!

Feeling overwhelmed with how to start? We’re here for you every step of the way. Be sure to check out our website guide today!



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