But let’s face it. Not all blogs out there can be reliable sources of information. With the fake news epidemic that became a big topic in 2016, how users will interact with online content will certainly be affected.
So, if you’re running a financial advice blog, how can you make it credible and trustworthy? In this post, we’re going to explore some of the things that make a blog credible.
Read on to learn more.
1. Solid Website Design
When a user visits your blog for the first time, they usually experience a gut reaction as a result of the blog’s design. This response determines whether they continue browsing or leave.
The first step for gaining trust for your blog is through making it appear professional and legitimate. A good blog should have a proper arrangement with good use of imagery and colors. Experts recommend using a standard web design that readers can connect to the rest of the web.
In some cases, a minimalist design can be a powerful way of adding credibility to your blog. Incorporating white space where needed will reduce clutter and ensure organization. A credible blog also uses colors that impact meaning and induce a sense of familiarity.
2. Quality, Correct, and Current Content
Don’t just write to fill your blog. For example, when writing a post on business loans bad credit, you want to cover options that businesses have and the common challenges they experience. The post should highlight the possibility of credit approval and factors that can lead to denial.
Finance is one of the delicate blogging niches out there. Readers want reliable and actionable content that provides useful solutions to their day-to-day life. So, you should be able to deliver something that users want.
When writing posts, try as much as possible to reference some of the authoritative financial blogs. This gives meaning to your post and makes them more professional. Ideally, you’re providing your readers with sources for further reading to learn more about a particular topic.
Ensure all the figures and statistics included in your posts are correct and referenced if possible. Also, dates should be correct if used. Keep in mind that credible blogs don’t hide the dates when the posts were published.
3. Blogger/Writer Information
A reliable financial advice blog allows readers to know the people who are running it or contributing the posts. This is one of the best blogging practices to ensure credibility.
They offer as much information as possible about the blogger. This can include expertise, profession, location, and affiliations. Making this information available on your blog helps to reinforce trust. It simply means that the person running the blog is reliable.
It’s also advisable to include links to your social media profiles and other portfolios. The more readers know you, the better. Bolster this with regular interaction on your blog. This can be done by responding to every comment in a personal way.
Make Your Financial Advice Blog Credible!
Running a credible financial blog starts with its design. Keep everything clear and straightforward to make sure your blog is user-friendly for every visitor.
Make sure your blog is updated frequently and avoid excessive ads. Also, readers should be able to differentiate betweens ads and the blog content. You also need to know how to monetize your financial blog the right way. Make sure all the content on your blog is easily accessible by your users.
If you have any nagging question, just reach out to us.