Are you struggling to draw in aged Medicare leads this year? You’re not alone. In fact, about 65% of businesses struggle to generate traffic and leads.
With a strong lead generation strategy, you don’t have to struggle. Instead, you can attract more website traffic and leads than ever!
Not sure where to start? We’re here to help! Here are the eight Medicare lead generation strategies you need in 2021.
Instead of falling behind, you can get leagues ahead of the competition. Give business a boost with these eight strategies today.
1. Improve Your Website
Before you start using these Medicare lead generation tips, take a look at your website. Your website is one of the most effective tools you have at your disposal. If your website isn’t helping you gather leads, you’re already falling behind.
First, look at the lead generation opportunities on your website. Do you have a call-to-action button on your navigation that stands out?
Place a colorful button in the right corner of your navigation bar. Encourage people to sign up, fill out a form, or call you.
Test the forms on your website. Make sure they’re short and easy to use. You don’t want to frustrate website visitors.
Remember, you’re targeting aged Medicare leads. It’s important to make sure your font is large enough to read. Otherwise, people might leave, annoyed.
In fact, 85% of people won’t return to a website after a bad experience. Over 50% of mobile users will leave if a page takes longer than three seconds to load. Make sure your website is mobile optimized and fast.
Add CTA language to your landing pages as well. Give visitors every opportunity to convert into leads. You can use a heat map to determine the best place for your forms and buttons.
You can also improve your website with user experience (UX) design trends in mind:
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- Use headings to organize content
- Improve font choices and sizes for readability
- Use shorter paragraphs and sentences
- Format content with bullets and lists
- Make sure your website is mobile-optimized
- Test your page speeds
- Make sure the navigation is organized
Encourage people to sign-up for your email subscription list by offering them something in exchange. For example, you can offer to send them an informative Medicare eBook. Once people provide their email, you’ve grabbed a new lead!
2. Create Helpful Content
What useful information can you provide your Medicare supplement leads? What questions are your customers asking? You can provide helpful content to your target audience to draw them in.
Try different content formats, including:
- Case studies
Remember your target audience as you create your content. Write with your customers in mind.
As you start creating your content, find new ways to share it. For example, you can send an email with your blog posts of the week. You can also share your posts on social media and other online resources.
Your content can help you find aged Medicare leads online.
3. Highlight Your Value
Why should seniors choose your brand over another? Highlighting your value can help you stand out from the crowd. Consumers will find a reason to trust you over someone else.
You can demonstrate your value by focusing on EAT: expertise, authority, trustworthiness.
As you start creating your content and updating your website, show consumers your experience and expertise. How long have you offered Medicare? What have you learned in that time?
Customer research can help you appeal to your customers to draw in more Medicare leads.
Demonstrate your authority in the industry by referencing journals, studies, and other resources. Choose links that already have credibility in the industry.
As you speak with your customers, remain honest and authentic. Give them a reason to trust you.
EAT can help you generate brand trust and loyalty, allowing you to draw in more Medicare Advantage leads.
4. Optimize for SEO
Search engine optimization (SEO) helps your website content appear on search engines like Google. A higher ranking can position you ahead of competitors.
In fact, over 50% of all website traffic starts on a search engine. Consumers are already searching for Medicare online. You can use SEO to appear in front of those customers.
You can use keyword research to determine what phrases your target audience uses during a Google search. Then, create content with those keywords in mind.
You can work with an experienced SEO company to optimize your website for SEO.
5. Use Email Marketing
Remember, you need to find ways to share your content with your target audience. Email marketing can help you nurture leads. Then, you can convert those aged Medicare leads into customers.
Segment your target audience into smaller groups. Then, personalize your emails to better connect with your audience.
6. Consider PPC Advertising
Pay-per-click (PPC) advertising allows you to create ads for social media and search engines. Make sure your ads are eye-catching and engaging. When someone clicks on your ad, they’ll arrive on your website.
You can then highlight your value and use a form to convert visitors into Medicare leads.
PPC can become costly if you don’t know what you’re doing. You can learn more about paid search and medicare leads here.
7. Request Referrals
Do you already have a list of Medicare supplement leads who trust your brand? Lean on them for help. Ask your current customers to refer others your way.
A referral program can help boost brand awareness with word-of-mouth. Consumers will trust a friend’s personal recommendation. You can expand your reach and draw in more Medicare supplement leads.
8. Share Success Stories
Talk with your happy customers and ask them to share their stories. You can have them post on your Google My Business listing or post their reviews on your website. Consider creating a testimonial video, too.
Sharing their stories can help boost brand trust and awareness.
Don’t forget to optimize your content for SEO while you’re at it.
Lock onto Leads: 8 Ways to Generate Medicare Leads in 2021
Want to attract more Medicare leads this year? Give these eight lead generation strategies a try! With these tips, you can boost brand awareness and expand your reach.
Instead of falling behind, you’ll generate more Medicare Advantage leads than ever before!
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