Landscaping blogs have 5 seconds to capture a potential clients attention. That’s about the time it takes to — STOP.
That was five seconds. It’s really quick, isn’t it?
And yet in our instant-access, hyper-digital mobile world, those 5 seconds mean the difference between an interested prospect and a sale never made.
So what’s the best way to stand out in all the noise?
The answer’s simple: give them a thousand words.
Wait! But you just said…
By using a picture. They speak volumes.
Landscaping Blogs and Social Media
The reason is in the numbers:
- Tweets with images receive 150% more retweets than tweets without images
- Facebook posts with images see 2.3X more engagement than those without images
- Articles with an image once every 75-100 words received double the social media shares as articles with fewer images
That last one should be of special interest to any landscaping company trying to earn more blog traffic. If your blog isn’t filled with pictures of green-scapes and gorgeous backyards, you’re missing a fantastic opportunity. Landscaping blogs and visual content are the perfect marriage in today’s social media world.
Check out these social media platforms and how to use them to take your business to a completely new level.
Besides Instagram, it’s the picture capital of the world.
If you need one compelling reason to start using Pinterest in your marketing strategy we’ve got a good one.
93% of Pinterest users use the platform to plan or make purchases.
Plus, if you’re interested in targeting women with yearly incomes that are above the national average, this is the place to be.
Pinterest makes it easy to promote blog articles. Create a Board on Pinterest to highlight your landscaping blogs and generate more interest.
Follow these simple steps to create an effective Pinterest blog Board:
- After writing a new post, pin it to your blog board
- Include a short summary or interesting quote from the article
- Add an image that helps explain what to expect in the article
- Include a direct link to your post
According to Pinterest: “Your photos should help people understand how your brand would fit into their lives. Use real-life settings and models to show how your product or service can be used.”
In an industry built on showcasing natural beauty why not engage with an audience that appreciates aesthetics. Instagram is the perfect platform to put those photos that normally go into brochures to even better use.
If you have a specific niche, such as the tree removal service offered by Grand Prairie Tree and Landscape, make sure to highlight it with photos. Photos need to motivate, entertain, or provide insight, rather than be a blatant sales pitch.
Intrigue potential clients with posts such as:
- before an after photos
- short highlight videos of completed jobs
- DIY ideas using your products, plants, and tools
- photos of employees in action
- trade secrets (how to have the greenest lawn on the block)
The more value you add, the more likely a person will be to use your service when they need it.
When it comes to images, Facebook users can’t seem to get enough.
And with 2 billion active users, if you choose one social medium, this should be the one. If you haven’t set up your Facebook business Page yet, do it today.
Then, post your best blog articles. Use Facebook to generate interest in your helpful, engaging content and position yourself as a trusted resource.
There are three simple ways to post blog content on Facebook. These include pasting a link in your Update Status section, using the Facebook Notes feature, and utilizing tools that automatically post new blogs to your Facebook Page. Check out this step-by-step guide from wikiHow which explains how to add posts using the three methods.
Summing up the Social Media Landscape
The biggest rule when it comes to businesses on social media is not to use it as an advertising billboard.
Create content that establishes your business as an expert in the landscaping industry. Highlight everything you offer in a non-sales pitch way and you’ll be top-of-mind when they need some landscaping done.
Not blogging yet? Check out our list of best free blogging sites & platforms.
The good news is that landscaping blogs are quite simple to create. If you’re ready to take your advertising into the digital age we can help get you started.