Are you having a tough time generating traffic to your business website?
One of the ways to change that in a hurry is to start a blog on it. Your business blog will give people a reason to visit your website often. They’ll know there’s always fresh content for them to read when they do.
That’s not the only reason you should start a blog on your business website, either. There are many other advantages, too.
Here are 8 other reasons why your business needs a blog.
1. Establishes a Clear Voice for Your Brand
Coming up with a clear voice for your brand is important. It makes people feel more comfortable about contacting you to obtain your products or services.
It can be difficult to establish a voice on your website if you only use it to explain your products and services to people. By starting a blog, you can show off how friendly and approachable your company is and give people a reason to touch base with you.
It can take some time to figure out what your brand’s voice is going to be. But once you do, it’ll make all the difference in the world and allow you to form better connections with potential customers.
2. Gives Your Business a Credibility It Wouldn’t Have Otherwise
In order to get people to buy into your business, you need to convince them that you’re the best at whatever it is that you do. Whether that’s providing plumbing services or selling pool supplies, people want to know that you know exactly what you’re talking about.
The easiest way to prove your expertise in a specific field is by setting up a blog. It’ll give you an opportunity to earn the trust of your customers by showing them what you know about your industry.
3. Improves Your Search Engine Optimization
There are almost 2 billion websites on the internet today. Making your business’ website stand out in the crowd can be difficult to do.
You can give yourself a fighting chance by improving your search engine optimization. By working on your SEO, you can pick up more visitors for your site.
It’s going to be difficult to improve SEO, though, without a blog. Your blog will let you incorporate certain keywords that people are likely to search for into your website. It’ll also keep the content on your website updated, which should bring in more traffic over time.
4. Allows You to Promote Certain Products or Services
You shouldn’t make every blog that you do about the products or services that you sell. That’ll make people feel like you’re constantly trying to sell them something.
But every now and then, you’re allowed to use a blog to let your website visitors know about a particular product or service that you’re excited about. As long as you write with a strong voice, they’ll be able to sense your enthusiasm for a product or service through your words.
5. Creates a Strong Sense of Community
When you start a blog on your business website, it’s a good idea to keep your comments section open. It’ll allow your customers to leave comments on all of the blogs that you put up.
Over time, those who leave comments for you will interact with one another, and before you know it, you’ll have a bustling community built thanks to your blog. This community will play a vital role in the growth of your company.
6. Differentiates You From Similar Businesses Out There
What makes your company different from all of the other companies that are just like it?
On the surface, people might think your, say, plumbing company is just like the other plumbing companies they’ve come across. You likely offer the same services to customers and promise the same great results.
But your blog is what will set you apart from those other companies. You’ll come across in a different way than they do and attract customers because of it.
7. Encourages You to Learn More About Your Specific Industry
To run a successful business blog, you need to do a lot of research into topics concerning your industry. You also need to keep one eye on the news at all times to look out for stories that affect those in your industry.
This will teach you a lot about your industry and the issues that affect it. You might think you’re an expert in your field already, but you’ll be blown away by all the things you learn when you begin updating your blog regularly.
8. Provides You With Content to Push on Social Media
It’s almost impossible to run a business these days without relying on social media to some degree. Social media helps businesses stay connected with customers like never before.
But far too often, businesses are limited in what they can post on their social media accounts. They simply don’t have enough content to push out to their customers.
When you have a blog up and running, you’ll have more than enough content for your customers. You’ll be able to put up social media posts with links that interest them and direct them to your blog to read more.
Why Your Business Needs a Blog Today
If you’re still wondering why your business needs a blog, consider this: Studies have shown that businesses that have blogs generate more than 50 percent more traffic than those that don’t have a blog.
That stat alone should let you know that you can’t afford to not have a blog on your business website in 2018. You’ll be missing out on too much traffic and not generating as many sales as you could if you had a blog in place.