These days, most millennials realize that their retirement will be largely left up to them. 81% of them don’t believe they’ll receive any Social Security benefits. And yet they’re also earning less money than previous generations, with more student debt than any other generation.
This means that there are a lot of Americans desperate to learn how to invest.
If you’ve considered blogging about investment opportunities, this niche is waiting for you. There are millions of people wanting to learn everything they can so they can retire comfortably- without relying on the government.
Read on to learn how you can share your expert advice by investment blogging.
How to Start a Successful Investment Opportunities Blog
Blogging is a great way to build relationships with readers and share your expertise. But there are a few things you need to do to ensure your blog is a success:
1. Build Your Brand
If you want your blog to stick in people’s minds, you’ll need to create a strong brand. That means thinking about the name of your blog, your logo, the colors you use, the pictures you include, and more.
You’ll need to work hard with this process, and aim to create a brand that’s memorable, but still expected within the finance and investment niche.
2. Know Your Audience
The best blogs are targeted directly to a particular reader. In content marketing, these are sometimes called buyer personas.
You need to consider exactly who you’re blogging for. Are you aiming your advice at brand new investors who want to learn the basics? Or is it aimed at experienced investors looking for new investment opportunities?
3. Build Your Audience
Every half a second, a new blog is created. And there are currently more than 152,000,000 blogs available online. That means that you need to work to stand out.
It’s not enough to simply start a blog. Instead, you need to attract new visitors through social media. Options include:
You may even want to start vlogging and attract new readers through the use of YouTube or Facebook Live.
4. Write Incredible Content
The best blogs have helpful, unique content that solves readers’ problems and offers them solutions they may not have considered.
When you’re blogging about investment opportunities, you have a chance to make a real difference in the lives of your readers. Every blog post you write should be well-researched, detailed, and interesting.
You may want to teach your readers about investment properties like Triple Net Gateway. Or maybe you’d like to teach them about stocks and bonds, so they can build an investment portfolio.
When you write great content, it will be shared by your readers. Other bloggers and websites will link to it, and you’ll quickly build a reputation as an authority in the finance industry.
5. Level Up
Once you’ve built a loyal audience, your blog can take you in many different directions. Maybe you’d like to start consulting, and sell one-on-one investment strategy sessions via Skype?
Or perhaps you’ve always wanted to write a book, and can demonstrate to publishers that you already have a large audience?
You can even build e-courses, write e-books, or sell products to build your own income while helping your readers learn about investing.
Are you planning to start an investment blog? Or do you have a question or two? Leave a comment below and let’s chat!