Whether you’re a large corporation or a small business, a website is extremely important. However, it’s not enough to just throw up a website and hope for the best. The content needs to be up-to-date, relevant, and valuable to your readers.
One of the most important pages is your about us page. This is where your site visitors go to learn more about you and your business, so don’t skip this!
If you want to know more about how to write a good about us page, read on.
What Is an About Us Page?
The “about us” page is as important as your contact page and services page. This is where your website visitors go to learn more about you, your business, and what you stand for.
This is especially important for a small business, especially if it is family-owned and that is a big part of your business identity. Use that to your advantage! This page should be goal-oriented, with the typical goal being sales.
Potential customers want to know if they can trust you, especially if they don’t know a lot about you or your business, so use this page to show your trustworthiness.
Tips for Writing an About Us Page
The purpose of this page is to tell your story. Explain why you started the company, your core values, special practices you take, your business model or how you make your products, and the customers or causes your business serves.
This is also a great place to put a face to the business, especially if it’s a family-owned one. Include a picture of your family or a picture of the company founder or owner or an employee group shot.
About Us Page Template
The about us page is important but it doesn’t have to be difficult. Follow this formula to create an informative and effective about us page.
1. Tell Your Story
Did you create your business to alleviate a problem you were having or to meet a need that you couldn’t get fulfilled elsewhere? Tell this story. Set the scene for the creation of your product or service.
2. Explain How You Responded to the Problem
Now that you’ve told your story and set the stage, explain how you and your business is going to solve this problem.
3. Provide Details
Give details and be clear about your product or service and how customers can support you. If you support other causes or give back as part of your business.
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4. Include the Picture
The picture is one of the most important parts of the about us page, so don’t skip it. If you can, get a professional photograph of your family or employees, choose that over a snapshot from your phone.
Web design companies can help with this as well. Lform services include website design and development, so they can guide you in constructing this page.
Put Your About Us Page Together Today
If you have an about page, go take a look at it. Does it include the information described above? If not, start working on revising it today. If you don’t have one, you now know how to write an about us page, so there’s no excuse any longer!
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