How many times have you closed a blog because it wasn’t what you thought it would be? Maybe you left because it was boring.
This happens more than you might think, and the last thing you want is for readers to do it to you. Unfortunately, not everyone knows how to write a catchy hook and keep readers wanting more throughout an article. Despite what many people think, writing isn’t rocket science!
The art of writing compelling titles and great hooks is all about knowing your audience and finding your voice. When you work on defining such things, the pressure to be “catchy” fades and the right words make themselves more available to you.
If this isn’t enough to get your writing out of its current slump, use the strategies below to help you come up with interesting titles and intro hooks.
1. Ask a Question
Take a look at the first sentence in this blog – see what we did there? Asking a question makes people want to answer, which happens in one of two ways.
The first is that a reader will be able to relate to a yes or no question you present. It creates a connection right off the bat. The second is that a reader will want to find out the correct answer to an open-ended, or more complex, question. This makes them want more even if they don’t realize it right away.
Either way, you’ve hooked them! From there, focus on answering the question presented or on building the connection you established. You don’t want to work so hard on writing something great at the beginning just to lose readers halfway through your blog.
2. Explain Something
You may want to jump straight into an explanation instead of asking a question. Make sure you’re not stating the obvious or oversimplifying something, though.
The key to using an explanation as a hook is actually to put it in the title. Tell people you’re going to explain “how to” do something or “why” a certain object/idea is as it is. If you can, turn it into a listicle – like “7 Ways to Create Better Sleeping Habits” or “Here’s Why Everyone Is Traveling to Argentina Right Now.”
Such a catchy title makes the hook almost effortless. It’s like walking up to someone and saying “guess what.” No matter what follows this opening, they’re going to want to find out.
3. Tell a Joke
Another good way to write a catchy hook is to tell a joke. Don’t be afraid to show off your wit or even a bit of sarcasm.
It doesn’t matter if your writing for a professional audience – like lawyers, doctors, or insurance agents – or if your blog covers things like fashion, travel, or food. At the end of the day, everyone enjoys a good laugh.
Give your readers a laugh from the start to show that you’re a cool doctor or an interesting travel influencer who’s like anyone else. This is also useful if you’re about to cover a serious or intimidating topic. A joke relaxes the reader as they start to research the things that are stressing them out.
4. Make a Big Claim
There’s the art of relaxing someone over the thought of an intimidating subject, and then there’s getting their attention by creating a bit of adrenaline. That’s what big claims do. When you open your blog with a bold statement, you’re sure to get the reader reaction you’re looking for.
This works well in B2B conversations and in B2C articles, too. You can present a claim about new trends in your industry or state an unpopular opinion with an interesting fact to back up. Such openers are instant hooks. They make people want to read more to understand where this big claim is coming from.
5. Offer a Fresh Perspective
A big claim and a fresh perspective are not the same things. Claims are something you are sure is true – or are trying to prove as true – while a perspective is more opinion-based. Perspectives present something readers already know from an angle they haven’t considered yet.
This can be exciting, informative, and a little controversial. It’s another insightful way to hook readers and make them want to find out what your post is about.
6. Create an Analogy
It’s easy to identify a great hook the moment you write it. It’s like trying on the perfect shirt while shopping or seeing exactly what you want on a menu.
Wait – why are we talking about shopping and food orders in a post about writing blog titles and hooks? Because the sentence above is using an analogy. It’s taking the subject and putting it in the context of something different to help readers understand.
Analogies are amazing when you get them right. This isn’t a writing tool to rely on all the time, but it can do wonders to offer a fresh hook for your loyal readers.
7. Write the Body First
Here’s something you may not have considered: skipping the hook. While it’s a must for every blog to have an intro of some sort, the intro doesn’t always have to be the first thing you write. You can work on the body once you have the title down, then go back to write the hook later.
This is a great tool to use if you have a lot of material to cover and can’t afford for the hook to get in your way. Writing the body helps get your creative juices flowing, and you may even come up with a hook before you even get through the whole body.
Whichever order you create everything in, though, don’t forget to write title tags before posting a new blog!
How to Write a Catchy Hook and Insightful Blog
It’s one thing to know how to write a catchy hook and another to maintain the reader’s interest all the way through a blog. You have to be careful to not repeat yourself in the body or be boring. You can’t overcomplicate your blog or make it too simple, either.
Don’t worry about such things too much, though. The best thing you can do to improve your writing is to keep writing. This will help you come up with innovative hooks, fun titles, and finish strong the whole way through.
For more blogging tips and tricks, click here.