As of 2021, WordPress accounts for 39.6% of the internet. Increasing website traffic through your WordPress blog will benefit your brand, seeing as WordPress sites receive over 400 million visitors each month. So it’s important to know how to convert blog traffic into website traffic.
Your web traffic supports your bottom line. Maintaining a professional WordPress blog generates traffic, brand awareness, and sales like nothing else does.
Here’s what you should know about boosting web traffic via WordPress.
SEO Benefits and Content Marketing
SEO stands for search engine optimization. It refers to anything you do to increase your website’s search engine rankings.
Optimizing your website and content for SEO doesn’t just increase blog and website traffic. It also improves your organic traffic, which is the easiest type of traffic to convert into sales. You’ll find the most comprehensive list of WordPress benefits at whatarmy.com.
Always include relevant keywords in your blog posts. It helps search engine crawlers find and index your content faster. Also, no blog post is complete without a solid CTA (call to action) that directs readers to engage with your products, services, or brand in general.
Plugins improve website traffic by improving your WordPress blog’s functioning. The diverse array of WordPress plugins available presents versatile opportunities for improvement.
For example, using a plugin for SEO purposes helps you analyze website traffic, keywords, and more. Yoast SEO is a great SEO plugin to start with because it’s free.
You could also use a plugin to increase your WordPress blog’s speed. It’ll improve your WordPress site’s user experience. Also, having a fast loading time improves your SEO ranking.
Speed up Your WordPress Blog
Speeding up your loading time encourages people to stay on your website longer, which will also increase web traffic. This decreases your bounce rate while increasing the average amount of time users spend on your website.
Try using a compression tool to optimize your images. It’ll help them load faster without sacrificing their quality.
If you’re using a theme, make sure it’s lightweight and loads quickly. Using a lot of custom fonts also messes up your load time.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
Measure and Track Your Traffic
Measuring and analyzing your traffic involves tailoring your strategy based on data. Therefore, it’s important to do everything possible to learn everything you can about your traffic through data.
Keep in mind that over 75 million blogs use WordPress. Your traffic is specific and unique, so start perceiving it as such.
It’s true that WordPress provides you with analytics through the reports you access through your dashboard. Nonetheless, it’s better to measure website traffic with SEO programs or plugins.
Sophisticated programs and plugins help you break down your traffic based on what search terms brought them there. The more information you get about your website/blog traffic, the more you’ll learn about your audience.
Let WordPress Grow Your Website Traffic
Publishing informative content is a way of providing value to consumers. If your WordPress content is SEO-friendly, then that alone will boost your website traffic.
Always pay attention to trending topics, stories, and challenges in your field. It’ll give you more ideas for content to publish on WordPress.
If you want to learn more about WordPress and websites, check out or blog for more informative posts!