How to Use TikTok to Promote Your Personal Brand

Use TikTok to Promote Your Brand

TikTok’s taking the world by storm. Heck, this newcomer to the world of social media had been downloaded a staggering 2 billion times (that’s billion, with a ‘b’) by March 2020. And this super addictive video-sharing platform has only continued to grow since then.

Are you hoping to use it to grow your personal brand?

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Well, we don’t blame you. Aside from its sleek layout and intuitive user experience, TikTok’s by far the best platform on which to gain organic traction and develop a following. Unlike other social channels, you can create content and enjoy crazy levels of engagement without spending a dime.

In other words, it’s an incredible tool with which to market yourself. But that doesn’t make it easy! Like anything, you have to know what you’re doing in order to see results.

Want some help doing exactly that? Keep reading to discover how to use TikTok to promote your online image and brand.

Get Started

The first step to seeing success on TikTok is to get started…ASAP. That might sound painfully obvious, but hear us out. There are two reasons to create your TikTok profile and get going on it right now:

First, because you really don’t need much time to figure this particular platform out. TikTok makes it easy to create amazing videos with minimal effort. Download it, get a sense of what it’s all about, and start experimenting.

Second, and more importantly, TikTok isn’t going to stay in its current state for long.

Right now it’s the Wild West. But like Facebook and Instagram before it, the organic reach that everybody coverts will decline as the platform becomes more popular. Big businesses will take a greater interest and TikTok will adjust its algorithm to encourage ad spend instead.


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It’s the way the world works! Start ASAP so you can exploit the current state of affairs. The longer you wait, the less organic reach you’ll get.

Post Often

Posting every once in a while on TikTok isn’t going to cut it. Trust us, the secret to growing your personal brand comes down to quantity, not quality. Why?

Because people are thirsty for video content. We’re spending more time than ever consuming videos online! The more you post on TikTok, then, the more you tap into that rising demand.

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Better still, it’ll take you less time to figure out what works (and what doesn’t). You can create a video, post it, and get instant feedback on whether your audience liked it. You can then rinse and repeat what delivers results and discard whatever doesn’t.

You Don’t Have to Dance

Scroll through your TikTok feed and you’ll see endless videos of people dancing, singing, and lip-syncing. Contrary to popular opinion, though, you don’t have to do any of these things to gain traction on the platform! In fact, we’d actively discourage it (unless you’re trying to build a personal brand around these talents…).

TikTok rewards authenticity. They want to see your truth. Don’t just jump on the bandwagon in the bid to get views.

A better approach is to search for hashtags related to your niche, industry, or area of expertise. Watch TikTok videos other people are posting to get results. You can then either emulate their example (read: copy whatever they’re doing!) or take a different route to stand out from the crowd.

Engage With Other Users

It’s amazing how many people say they want to grow their personal brand and then never make the effort to engage with their followers. Remember, this is your reputation we’re talking about. If you want people to like and follow you over time, then they need a reason to!

Creating amazing content isn’t enough. Try to go above and beyond to respond to comments, answer questions, and leave messages on other peoples’ videos too.

Engaging with other TikTok users will endear them to you. They’ll appreciate the effort you make and be more likely to watch your videos again in the future. You’ll cultivate relationships from the ground up, develop trust, and watch your personal brand take shape in the process.

Make It Relevant

Every social media platform’s different. Each one has its own unique culture that dictates how and what successful content looks like. For example, LinkedIn is a business-savvy crowd, which means informal images/copy rarely hit the mark.

The same idea goes with TikTok! It’s becoming increasingly popular with every age-group but still skews young. As a result, your videos need to appeal to a demographic of cool, youthful users who are hungry for light-hearted entertainment.

Provide Value

Ultimately, promoting your personal brand on TikTok’s all about providing value. You need to entertain, educate, and inform people. You need to put a smile on their face, tell them something they don’t already know and make their lives easier somehow.

Start by thinking about your ideal audience. Ask yourself:

  • What do they enjoy doing?
  • What are their pain points? And
  • What do they need that you can provide?

Answering those questions should help you create content that provides genuine value. If you can do that over time, stay consistent, and be authentic, then your personal brand’s sure to take off.

To speed things along, though, you could also find the best place to buy TikTok followers online and commission their services! Sure, it’s not what you’d call ‘organic’ growth, but it’ll kickstart the process and set you on the right path.

Time to Promote Your Personal Brand Using TikTok

TikTok’s become a behemoth of the social media world. It’s addictive, popular, and, thanks to unparalleled levels of organic reach, holds serious potential for anybody who wants to develop a personal brand. However, you have to know what you’re doing to make it work…

With any luck, the tips in this post will help in that regard. Keep them in mind and it’s only a matter of time before your number of TikTok followers begins to grow! Would you like to read more articles like this one?

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