If you run a business, you know that a web presence is mandatory in today’s economic climate for attracting customers. Folks want to learn about a business and decide if it’s something they want to pursue before actually calling or visiting in person.
Gone are the days of cold calls and doing a hard sell to get people interested. A website for small business can drive more customers toward what you have and keep them coming back for your services.
If you only have a blog but want to expand on what’s available to folks, learn more. You’ll see how easy it is to turn a simple blog into a full website, and how doing so can improve sales and give customers added incentive to do business with you.
Choose a Platform Offering a Website Builder to Keep It Easy
Back in the day, you either needed to code a website yourself or pay someone to do it for you. Today things are simple, thanks to builders that allow up to start a website on your own.
With drag and drop techniques, you can decide what type of website you’d like to build and how many pages you want. If you only want a few for an about page or contact info, you can have just that.
If you have a blog and want to incorporate additional parts of a website, this is the perfect opportunity to do so. You can transfer your blog to your new website, or drag and drop a section that links to it so visitors can reach it.
Plan your website out, and think about what features you’d like to offer customers. Visit other websites within your industry and get an idea of what the competition does.
While you don’t want to copy anyone else, getting ideas points you in the right direction of how to design your website. You’ll get the chance to craft something that appeals to people while remaining easy to navigate.
Decide What Plan Works Best for Your Needs
Before you commit to the first website that you find in your Google search results, research what plans you find and how they compare. Since you’ve already made a list of what features you want your website to have, you need to think about what’s important to you and where different website builders rank on the list.
Some factors important to consider include:
- How easy it is to use
- If a domain name gets included in the purchase price
- How popular the website company and plan is
- Quality of support offered if you run into problems along the way
Evaluate what features seem the most important to you. Like many business owners, pricing is one of the prime concerns when choosing which website plan to go with.
Choose a competitive company that gives you everything you’re looking for at the lowest cost. Check out Wix pricing and see how this stacks up against other companies for your website building needs.
Since you want to expand upon your blog, consider how often you’ll need to use additional features to support your business. If you need support in building an e-commerce section, for example, choose a company that offers dedicated support in case you run into problems along the way.
Doing research before committing to anything. You’ll feel confident about your choice and understand the terms and conditions before making a purchase.
If You Want a Website for Small Business, Get a Domain Name
Domain names are important to any business, or even a hobby blog. That’s because your domain name is how people remember your site.
If you already have an established presence on the web, chances are you have a domain name to make it easy for your audience to reach you. If you don’t, now’s the time to invest in one to make your business stand out.
Choose the right domain name for your business. Pick a name that’s:
- Easy to remember
- Easy to spell
- Describes your business or a product you offer
While a dot com is the easiest for people to remember, you don’t have to limit yourself. Choose a dot co or one of the other options if your desired address is already taken.
If your blog already has a domain but you want people to pay attention to your website, try redirecting traffic to the main portion of the website. Set up your blog and make it easy to locate on the website, so visitors can find the old content they’re looking for.
They’ll discover what else you have to offer in the process, and check out your products and services. This is the cheapest and easiest way of directing traffic over to your current site.
Customize Your Website’s Look
To stand out, you’ll want a distinct look on your website that sets your business apart from others. One of the most important aspects of setting up a website is having a quality design that is pleasing to look at and makes people want to stick around.
It’s important that your site possesses qualities such as:
- Feeling easy to navigate
- Clean and professional design
- No bugs or other apparent problems that make purchasing difficult
- A contact section so people can get in touch with you
It’s not necessary to spend thousands of dollars to get a clean and simple look. Check out what other people in your industry do, and see what elements you’d like to have on your website.
One way to make for a better viewing experience while keeping your website functioning properly is through the use of plugins. These helpful features make it easy for customers to shop on your website and make encryption possible.
This keeps your customer’s information safe and ensures they have a quality shopping experience. They won’t have to worry about getting their information compromised. If you plan on offering services for purchase on your website, this is an important feature to add on.
Publish Your Website and Start Advertising
Now that you’ve designed your website and re-directed your blog traffic, you want to ensure new customers know where to look for you. Even if you have current followers from your blog, getting your name out there is important.
Before you get too excited, check out your website and see how it stacks up, to ensure it stands up to the competition.
Look for qualities such as:
- Correct spelling and grammar
- Test drive links and make sure they work
- Test the “Contact” form to ensure you get emails
- Consistent font style and tone of expression on each page
To help your customers feel confident when they come to you, it’s important that the overall look and tone of the website and blog feel professional. This means people are willing to do business with you and use your services.
Once everything checks out okay, look for ways to promote. Blogging is a surefire way to increase your ranking on Google and create new content that makes visitors come back for more.
if you’re strapped for ideas and need help, get a guest blogger to come in and create content for you. Learn more about the benefits of having guest bloggers work with you, and see how it can help increase visitors and grow your website.
If you need a website for small business and you already have a blog, getting started isn’t as complicated as you think. With the right website plan, you can expand your business and create additional pages that show who you are and what you do.
This gives customers confidence in your professional abilities and makes them want to work with you. Consider what you’re looking for in a website provider, and figure out what you need from them to operate successfully.
If you already have a domain name for your blog, redirect it over to your website, so people can discover you. Finally, choose a clean design and make sure your overall tone and theme are consistent so your audience knows what to expect from you.
Once you’re ready to show off, start blogging and look for other ways to increase your rankings on Google.
If you need help getting subscribers, you don’t have to learn on your own. Check out our blog on getting more email subscribers, and see how you can increase your numbers with a few simple tricks.