Is it worth it to start a home security blog?
That’s a question many marketing directors at security companies ask themselves. Blogs take time to write and they don’t always drive results.
Many blogs fail and are abandoned.
However, blogging still has its advantages. You’re more likely to get found in search engines and you’re more likely to increase trust with your audience. Those are just a couple of advantages to having a blog.
Now that you know why you should start a home security blog, read on to learn how to get is started.
Set a Goal for Your Blog
There are several things that you need to do for your blog before you write the first piece. Most of the unsuccessful blogs out there are unsuccessful because they don’t put a lot of planning into it.
They tend to write whatever they feel like writing and hope that people will find it.
It takes much more than that to build a successful blog.
As you’re starting your blog, you should take a few minutes to set goals for your blog. There are several ways to measure success.
You can set benchmarks for traffic, lead and conversions to start with. You can also check to see how much time people spend on your site. That’s how you know your content is engaging readers.
Know Your Clients
The purpose of having a blog isn’t writing for yourself or to promote your home security business in every post.
It’s to add value. Your readers are online looking for answers about home security. This is your opportunity to position your home security business as a home security expert in your area.
When you’re coming up with content ideas, seek to answer questions that your clients and potential clients have about home security.
Write down a list of the most common questions people have about home security. You can also do keyword research.
Type in home security into this keyword research tool. You’ll find what people are looking for and how they search for those answers online.
That will help you come up with relevant content for your blog.
Research Your Competition
Are there competitors who have blogs?
Also, check SEMRush and search to see if there are other sites that link to your competition. Those are the sites that you’ll want to reach out to do see if you can write a guest post for them.
SEM Rush will also let you see what keywords your competition ranks for, which can give you content ideas that you can write better.
Make Your Content Quality
It takes practice to write quality content. That doesn’t mean that you shouldn’t start to write content. If you keep your readers in mind, it can be easy to do.
Always think of your users first.
Start your blog posts by writing a great headline. You want to write something that captures attention long enough to make someone want to click through to the site.
Keep your content simple but add a lot of depth to them. In-depth guides that are about 2000 words long get ranked higher in search engines.
Not only do you have to make your content quality, you have to keep in mind how people visit your site. Almost half of all searches are done on mobile phones.
Your blog needs to be responsive, like the one for this company. Google is getting ready to switch to mobile first indexing, which means that it will scan the mobile version of your website first and make that a priority in search results.
Keep in mind that people typically scan content, especially on mobile devices. As you write your in-depth blog posts, you’ll want to structure them in a way that’s easy to read.
Break them up into several sections and use headings to separate the sections. The headings will help with SEO and make your content easier to read.
Secure & Back Up Your Blog
Security is a big issue for websites large and small. Your home security blog should be safe and secure. If you’re using WordPress for your blog, you can install a plugin like WordFence, which can detect hackers trying to infiltrate your site.
You’ll also want to back up your blog regularly. That will protect your hard work just in case your data gets compromised. You can do that with a WordPress plugin or check with your hosting company to assist with the process.
Once your blog is set up and you’re writing content consistently, it’s time to supercharge it with traffic. Here are the tops ways to get your blog out there and drive traffic to your site
Guest Posting: Guest posting allows you to get your work out to a wider audience. It can also get valuable backlinks to your site, which can boost your search rankings. If you’re a local company, you’ll want to target local blogs and newspapers to start. Then you can expand to national sites.
Social Media: Social media is effective as long as you’re using the channels that your audience uses. For example, if your core demographic is married women between 35-55, they’re not going t be on Snapchat. They’re more likely to be on Pinterest, Facebook, and Instagram. That’s where you should be promoting your blog content.
Start an Email List: You’ll want to build an email list if you haven’t already. On your site, you’ll want to capture the information of people who visit your site. You can do that by offering a white paper or home security guide.
You can then email your list things like product updates, sales, and new blog posts.
Home Security Blog That Drives Business
A home security blog is worth having because it builds trust among potential clients. It helps your business get found online and positions you as an expert in your industry.
Starting a blog can seem like a big endeavor, but it’s worth the investment of time and resources. When you follow the tips listed here, you’ll have a solid foundation for a successful blog.