One of the best ways to get your product to stand out in today’s market is to find a way to personalize it.
People will pay more money (up to 20 percent more in some cases) for a personalized product, and they may be more likely to buy more products from a business in the future if they know they can get things customized just for them.
People will buy just about anything, including something simple like a customized pin if it comes with the option to personalize it.
If you’ve been considering starting a custom pin business, here are some tips to help you turn your dream into a reality and start making some serious money.
Start with a Business Plan
It doesn’t matter whether you’re starting a custom pin business, a dog walking business or anything in between.
If you want your business to survive and be profitable long-term, you need to create a business plan for yourself before you get started.
A business plan will help you set goals and provide you with a template to follow to ensure you’re on track toward achieving those goals.
A business plan will also be instrumental in helping you secure financing for your business. Most lenders won’t even consider approving your application for a small business loan if you can’t present them will a carefully crafted business plan.
Create Great Designs
If you want people to take an interest in your custom pins, you need to come up with great designs and customization options for them.
If you’re totally lost when it comes to creating pin designs, you can view here and look at other sites online for inspiration.
You may also want to consider teaming up with a designer. They can help you create unique, eye-catching pins that are more likely to get people’s attention and get them interested in your business.
Manufacture Your Pins
Once you’re satisfied with the designs for your pins, the next step is to turn your designs into actual products.
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Are you going to make your pins yourself, or are you going to find someone who can manufacture them for you?
Both are viable options — it just depends on what you’re capable of doing and whether you want to outsource this part of the business to someone else.
If you choose to hire someone to manufacture your pins for you, be sure to do plenty of research to make sure you’re working with a trustworthy company before you hand over your designs to them.
Set the Right Price
How much are you going to charge for your pins? Be sure to think about the appropriate price for your products before you start trying to sell them.
There’s a lot to consider when it comes to setting the price for your pins.
Since you’re customizing them, you can get away with charging a little more than other retailers. If you set the price too high, though, you might have a hard time getting people interested in what you have to offer, especially when you’re first starting out.
Do some research to see what other custom pin businesses are charging for their products so you can set your price accordingly.
Set Up an Online Storefront
If you want to sell your pins online — which is definitely a good idea in today’s market — you’ll need to set up an online storefront.
There are lots of platforms like Shopify, Woocommerce, and Wix that make it easy for you to do this without spending a lot of money or time.
Market Your Pins
At this point, you need to start executing your marketing plan and getting people excited about what you have to offer.
There are lots of different ways to spread the word about your custom pins. Utilize social media and paid advertising to showcase them online.
Consider setting up a booth at a local farmer’s market or craft fair to reach a wider audience and give people a chance to check out your pins and place custom orders in-person, too.
Ship Them Out
If you’ve done a good job of marketing your pins, you’ll likely start receiving orders right away. You need to have a plan in place to ship your pins out quickly and get them to their new owners.
There are lots of shipping options small businesses can utilize. Some of the most popular options include the following:
You might also want to utilize a local courier service if you have a lot of local orders you need to fulfill.
If you’re worried about keeping up with the cost of shipping, consider utilizing at-home stamp and label printing services to help you save money on supplies.
Working with multiple shipping services can also help you get the best prices for each round of packages that you send out.
Keep Your Customers Happy
In order for your business to continue to grow and thrive, you need to be receptive to feedback from your customers. In fact, you ought to go out of your way to ask them what they think of your product.
Follow up with them via email or send out surveys asking for product reviews. The more feedback you get, the easier it will be for you to tweak future products to make them more appealing to a wider range of customers.
If your customers have complaints or questions about your products, be sure to respond to them in a prompt and professional manner, too.
The sooner you can address a problem and resolve it, the more satisfied your customers will be and the more likely they’ll be to work with you again in the future.
Launch Your Custom Pin Business Today
As you can see, there are a lot of steps involved in creating a custom pin business. It’s definitely not impossible to launch a successful pin business, though.
If you keep these tips in mind, you’ll have a good framework to follow as you begin the process of establishing your business and promoting your products.
Do you need help creating a website for your custom pin business?
If so, we’ve got lots of free and low-cost tools available that can help you get started. Check them out today!